Change brewing: New culture for gourmet beer

20 : 01 : 2011 Beer : BraufactuM : Brewing

Frankfurt – The new gourmet label from the Oetker group, BraufactuM, has launched a range of gourmet beers.

Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt
Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt
Braufactum Beers by Flachenbrand, Frankfurt Braufactum Beers by Flachenbrand, Frankfurt

Created by Wiesbaden-based design agency Flächenbrand, the collection is designed to establish a ‘new style of brewing culture’ in Germany through imported, limited-edition brews to be produced in small batches.

As with wine, beers are described in relation to the food they will be served with. You can choose from a raspberry-flavoured aperitif, the ideal beer to go with your meat or an appropriate accompaniment for dessert that sprays a subtle scent of tobacco.

For more on the changing attitudes to beer consumption read an article about the new beer connoisseurs.