New York – The airline has installed a playful mural in Williamsburg, Brooklyn, which features the airport codes of the 133 US cities that people can fly to from New York with Delta. Created by artist Celyn Brazier, each illustration contains symbols that reference aspects of the city they represent. Philadelphia’s code features a cartoon cheesesteak sandwich and Liberty Bell.
In addition to publicising the cities covered by Delta, the mural serves to highlight the social and cultural importance of second- and third-tier cities in the US. As explored in our macrotrend The American Middle, brands must do more to re-engage disenfranchised consumers who feel left behind in an uncertain political and economic climate.