Mira’s Prism headset is making AR more accessible

20 : 07 : 2017 Technology : AR : Digital

Los Angeles – The product will be powered by the iPhone and will sell for £76.50 ($99, €86).

Prism by Mira, Los Angeles Prism by Mira, Los Angeles
Prism by Mira, Los Angeles Prism by Mira, Los Angeles
Prism by Mira, Los Angeles Prism by Mira, Los Angeles

With its low price point and compatibility with the iPhone, the headset makes augmented reality (AR) technology more accessible.

Other Mira users can share an experience together through the headset, and in Spectator Mode anyone with an iPad or iPhone can join the fun. The brand is already collaborating with several content studios to produce games and social experiences.

‘As developers, we wanted a way to build and experiment in AR without the need for expensive equipment,’ said Ben Taft, co-founder and CEO of Mira, in a press release. ‘We challenged ourselves to build a mobile headset that would make AR accessible to anyone.’

According to Statista, the global AR market is expected to grow to £69.5bn ($90bn, €78.2bn) by 2020, generating three times as much revenue as virtual reality (VR).

The Big Picture

  • Through lower price points and easier accessibility, the online and offline worlds continue to converge. For more, see our Awakening Tech macrotrend
  • See how Keiichi Matsuda, one of our Global Futures Forum disruptors, used AR to challenge the way people interact with the urban environment in our Activate report