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Adidas app takes a holistic approach to fitness

17.07.2017 Fitness : Wellness : Digital
All Day by adidas, US

Global – All Day offers female athletes advice on nutrition, mindset, movement and rest.

The science-based app features a variety of short-term routines and practices designed to help users optimise their physical and mental wellbeing. Subscribers can access clean eating tips from chef Candice Kumai and workout sessions from yoga instructor Adriene Mishler and personal trainer Stephen Cheuk, and download a curated playlist of music designed to induce sleep.

‘Adidas All Day will initially focus on the female athlete who seeks variety and likes to try new things,’ says Stacey Burr, vice-president of wearable sports electronics at adidas. ‘With an experience powered by rich scientific insight, the app makes fit living more approachable.’

Created in collaboration with the American College of Sports Medicine, the app integrates the sports medicine and exercise science organisation’s research and insights to deliver tried and tested advice and routines.

The Big Picture

  • Consumers are looking for platforms that support a more holistic approach to self-improvement. For more, see our macrotrend The Optimised Self
  • As LS:N Global examined at this year’s CES, people are increasingly aware of the importance of sleep in maintaining their physical and mental wellbeing, and brands are responding with technology designed to help users get a better night’s sleep. Read our CES 2017 Review to find out more