Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona
Egle Zvirblyte for Caña magazine, Barcelona Egle Zvirblyte for Caña magazine, Barcelona

Caña magazine takes a novel approach to beer appreciation

10 : 07 : 2017 Drinks : Branding : Media

Barcelona – The publication, which was launched with an art exhibition, positions beer as the drink of choice for young creatives.

Published by James Davidson and John Wilson, Caña magazine is a visually led independent zine with a focus on photography and illustrations. In mainland Spain, the word ‘caña’ is used to describe a glass of beer that comes in a variety of sizes.

‘It is that uncertainty that represents the thinking behind the publication – an ‘expect-the-unexpected’ train of thought that encompasses cultural musings, art and design, and stories from every corner of the beer world,’ Davidson explains to We Heart.

The launch exhibition, which runs until 21 September, presents an eclectic mix of artworks, from Egle Zvirblyte’s colourful Bromance illustration to Emil Sellström’s geometric airbrush depiction of a female beer drinker, which is inspired by Miami in the 1980s.

The Big Picture

  • Caña Magazine is re-inventing beer with a creative aesthetic that appeals to a younger audience. For more see our Anti-authenticity Marketing macrotrend
  • Brands such as Caña Magazine and Chinese clothing designers ZucZug are using illustration and design to position their offerings as light-hearted and youthful