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Heath is a new men’s beauty brand for urbanites

19 : 06 : 2017 Beauty : Retail : Branding

UK – The products contain ingredients to help protect and repair the skin in the face of environmental factors.

Heath, UK Heath, UK
Heath, UK Heath, UK
Heath, UK Heath, UK

The brand’s moisturiser, for example, is formulated with Soliberine NAT, an active ingredient that protects the skin from the harmful effects of blue light emitted from digital devices. ‘Blue light is part of the continuing environmental protection story that is big in skincare and will continue to grow,’ Denis Aaronson, managing director of Heathcote & Ivory, tells LS:N Global.

The introduction of charcoal in the face wash is another example, and helps to draw out dirt and impurities from the pores. ‘So many men live or work in a fast, stressful urban environment and they are looking for a simple solution for their skin at an affordable price,’ continues Aaronson. ‘We felt that there was nothing on the market of the right quality to achieve this.’

Inspired by an urban natural lifestyle, the ingredients for each of the products are displayed clearly on the front, highlighting not just transparency from the brand but an increased desire from consumers to know what is in their products.

According to a recent report from Mintel, ‘protecting claims such as anti-pollution and UV protection are expected to increase in 2017’.

The Big Picture

  • As consumers become more aware of the impact of 21st-century irritants on the skin, beauty brands are launching products to accommodate their concerns. For more, see our Sensitised Living market report
  • See some of the beauty brands exploring the impact of pollution and the environment on the skin at Cosmoprof in our Show report