Public Hotel by Ian Schrager, New York Public Hotel by Ian Schrager, New York
Public Hotel by Ian Schrager, New York Public Hotel by Ian Schrager, New York
Public Hotel by Ian Schrager, New York Public Hotel by Ian Schrager, New York
Public Hotel by Ian Schrager, New York Public Hotel by Ian Schrager, New York

Ian Schrager’s new hotel uses technology to re-invent luxury

15 : 06 : 2017 Hospitality : Travel : Technology

New York – Public, located in Manhattan’s Lower East Side, offers a luxury experience at a low price point.

According to Schrager, a pioneer of the boutique hotel concept, the primary idea behind the hotel is ‘luxury for all’, facilitated by the democratising power of technology.

With a focus on value for money – prices start at £156 ($200, €179) – the 370-room hotel features just 50 members of staff, all of whom are trained as concierges, eliminating the need for front of house staff, bellboys and doormen.

Food options include part-grocery store, part-café, part-market Louis and restaurant Public Kitchen, which are both supervised by Michelin-starred chef Jean-Georges Vongerichten. Guests check in using iPads in the reception area and use a mobile key to access their room. ‘I wanted to create a hotel for my generation, not my parents’ generation,’ explains Schrager. ‘One that reflected my tastes and sensibilities as well as popular culture.’

The Big Picture

  • Hotels such as Public and Marriott’s M Beta highlight the demand for innovative hotel concepts in the hospitality sector
  • The definition of luxury is changing. In this new landscape, brands need to ensure they cater for underserved communities such as The American Middle. Join us at our UK Luxury Futures Forum on 5 July to find out more about the future of luxury