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Advertising agency demotes its staff to interns

13 : 06 : 2017 Advertising : Branding : Workplace

Minneapolis – Solve is mock-demoting all of its employees to interns to enable them to develop new skill sets.

Internity by Solve, Minneapolis Internity by Solve, Minneapolis
Internity by Solve, Minneapolis Internity by Solve, Minneapolis
Internity by Solve, Minneapolis Internity by Solve, Minneapolis

The Internity programme will replace the agency’s traditional summer intern scheme to offer staff an insight into a range of sectors, from investment banking to organic food, and provide a source of inspiration outside everyday office life.

The agency developed the initiative to broaden its employees’ creative horizons and will offer an additional five places to non-staff members for each session to benefit the local community. The initiative will be advertised in a variety of locations such as retirement homes, cafés and country clubs to ensure a diverse range of participants.

‘You can judge an intern programme by the impact it makes on its participants,’ says Ryan Murray, partner at Solve. ‘We are excited to flip the model and turn everyone into interns this summer.’

The Big Picture

  • Driven by the democratisation of knowledge, consumers at all life stages are increasingly eager to continue their journey of self-improvement. For more, see our macrotrend The Learning Economy
  • Flat-Agers do not adhere to ageist stereotypes and are looking for brands that share this mindset and speak to them as individuals