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Crystal AirCruise in collaboration with Peninsula Hotel, Global Crystal AirCruise in collaboration with Peninsula Hotel, Global
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Crystal AirCruise in collaboration with Peninsula Hotel, Global Crystal AirCruise in collaboration with Peninsula Hotel, Global

Is business-class travel cannibalising the first-class travel market?

07 : 06 : 2017 Luxury : Travel : Food And Drink

Global – Airlines are redefining luxury travel in a bid to attract top-tier travellers.

Consumers who traditionally travel first class are increasingly opting for lower-cost options or travelling by private jet. In response, carriers are re-inventing their luxury offerings to differentiate between first class and business class beyond the hallmarks of the traditional luxury travel experience such as a lie-flat seat and complimentary glass of champagne.

Gastronomic experiences are emerging as a key differentiating factor, with carriers working with top chefs, mixologists and sommeliers to offer their most exclusive customers world-class dining experiences. Airlines are also looking at ways to improve the sleep quality of travellers and enhance the moments before, after and between flights.

The Big Picture

  • Read our First-class Flight Market report to learn more about how airlines are using scent, innovations in fabric and luxury cars to engage high-net-worth individuals
  • For more on the brands, trends and innovators that will transform the luxury landscape in 2017, buy a ticket to our forthcoming UK Luxury Futures Forum 2017