Why beauty apps need to move from diagnosis to analysis

05 : 06 : 2017 Beauty : Digital : Technology

Global – As beauty consumers continue to demand personalisation, brands are creating tools that offer ongoing analysis.

Lumini, Samsung’s Creative Lab Lumini, Samsung’s Creative Lab
HiMirror by the New Kinpo Group HiMirror by the New Kinpo Group
Kérastase Hair Coach, L'Oreal Kérastase Hair Coach, L'Oreal
Olay Skin Advisor app Olay Skin Advisor app

According to a 2016 study by Procter & Gamble brand Olay, 28% of women in the UK are confused about which skincare products to buy. As a result, personalisation and customisation have never been so important, and brands are developing products and services to cater for this consumer need.

Hi-Mirror is a smart mirror that offers in-depth complexion analysis. It also provides users with a Skin Index Synthesis report that helps them to optimise their beauty routine.

The Kérastase Hair Coach, developed in collaboration with L’Oréal’s Research and Innovation Technology Incubator, is a smart hairbrush that works with users to improve their haircare routine over time.

‘Consumers today want intelligent objects that go beyond basic functions,’ Andrew Edwardson, international axe director at Kérastase, explains to LS:N Global. ‘The Hair Coach essentially delivers a library of personalised content that coaches women on every haircare detail.’

The Big Picture

  • In order to meet the consumer demand for personalisation and customisation, beauty brands are developing multifunctional, artificial intelligence (AI)-enabled innovations
  • For more, see our At-home Analysis microtrend