Designers and brands at this year’s show focused on showcasing innovative materials and their future applications rather than presenting individual products.
Kvadrat celebrated its recent acquisition of a majority stakeholder share in Danish sustainability start-up Really by showcasing its Solid Textile Board – a new material made from end-of-life cotton and upcycled wool. Working with designers Max Lamb and Christien Meindertsma, the brand presented a range of seating furniture and different applications of the material through experimental samples.
Designers from Envisions sought to change the low-value and mundane identity of MDF by introducing DIY treatments and subversive finishes. ‘We decided to exhibit material processes rather than final objects, as the possibilities of experiments are often undervalued,’ designer Simone Post tells LS:N Global.
No longer just a product showcase, the Milan Salone is increasingly used by designers as a platform for new visions of sustainable and diverse material cultures. For more, read our Milan Salone 2017 show review.