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Milan Salone 2017: Top five spaces

21.04.2017 Milan Salone 2017 : COS : Nendo

Exhibitors and brands used the Salone Internazionale del Mobile as a platform to curate spaces that stimulated critical debate about the role of design today. LS:N Global has selected the top five spaces from this year’s show.

  • Curators investigated overarching themes of time and harvesting resources
  • COS and Panerai created experiential brand activations that presented a philosophy rather than physical products

Slice of Time by Nendo for luxury watchmaker Panerai translated the passage of time into a tangible object and live installation. The ages of visitors were translated into millimetres and this measurement was cut off a long, extruded clock face set in a circular atelier space. The varying clock face sizes represented the passing of time for each individual.

Lifestyle brand COS commissioned Studio Swine to create New Spring, a multisensory installation designed to evoke a sense of the changing seasons. A tree-like sculpture released ephemeral mist-filled bubbles that disappeared on contact with the skin.

The Big Picture

Landmark spaces and immersive experiences are opening the dialogue between brands and the public. For more, read our Milan Salone 2017 show review.