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Finnishing touch

20 : 04 : 2017 Finland : New Bricolage Living : Branding

Finland – Design agency Kokoro & Moi has created a new visual identity for Finland in the country’s centenary year.

  • The identity was commissioned by the secretariat at the Prime Minister’s office
  • The project, Finland 100, is themed around ‘together’
Finland 100 by Kokoro & Moi, Finland Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland Finland 100 by Kokoro & Moi, Finland
Finland 100 by Kokoro & Moi, Finland Finland 100 by Kokoro & Moi, Finland

The design project, Finland’s Faces, was created from a series of illustrations. It will be used as the visual identity for all state marketing and communication material during Finland’s centenary year.

To create the campaign, the public were invited to submit selfies online. They could then edit the photos into cartoon versions of themselves to form part of the collection. Kokoro & Moi adopted the Finnish national colours of blue and white as the primary colour palette for the campaign.

The design agency created two new typefaces, Finland 100 Groteski and Antiikva. To encourage adoption among Finnish brands, the fonts are freely available online, along with the illustration concept.

The Big Picture

As New Bricolage Living causes consumer identities to become more fluid, brands such as Kokoro & Moi are exploring what nationhood means today.