Our House by The New Craftsmen and Selfridges, London Our House by The New Craftsmen and Selfridges, London
Our House by The New Craftsmen and Selfridges, London Our House by The New Craftsmen and Selfridges, London
Our House by The New Craftsmen and Selfridges, London Our House by The New Craftsmen and Selfridges, London

Domestic bliss

18 : 04 : 2017 The New Craftsmen : Selfridges : Domestic Appeal

London – The New Craftsmen has opened an interactive space that examines the evolving idea of the home.

  • Located within Selfridges on Oxford Street, the project comprises a series of artisanal workshops
  • The space is designed to encourage consumers to slow down

Located on the lower ground floor of Selfridges, Our House has been designed by collaborative The New Craftsmen as a haven of calm to help visitors counteract the negative effects of fast-paced city life. To enter, shoppers ring a bell and are handed a key that opens a small wooden door into the store’s ‘home away from home’.

Visitors are invited to participate in a range of workshops that teach traditional skills such as spice crushing, bread making and silk rug weaving to re-engage consumers in the slower side of home life in today’s fast-paced digital age.

‘With Our House, we have built a home for all our customers to interact in and find themselves reconciled with a pre-digital time when home rituals and making simple things well were at the heart of life,’ says Linda Hewson, creative director at Selfridges.

The Big Picture

Design exhibitions such as Domestic Appeal and Our House examine the role of the home as a place of solace, sensuality and ritual in a world dominated by digital technology.