Preview: Courtship Crisis

18 : 04 : 2017 Crushh : Dating : Social Anxiety

Global – As online dating becomes the norm, consumers are looking for services to augment their failing courtship skills.

  • 15% of American adults have used online dating sites or mobile dating apps, according to Pew Research Center
  • Apps such as Crushh and Hinge use semantic and data analysis to help daters navigate the courtship process
Crushh App
Dating Lessons by Cerevrum Inc, US Dating Lessons by Cerevrum Inc, US
Tinder on Apple TV, Global

Although our screen-based culture gives us greater opportunities to meet potential partners than ever before, it has also affected our face-to-face dating skills, precipitating a need for new products and services to ease the burden of courtship.

Crushh is a new app that analyses your text and call histories to provide a score of how much someone likes you, along with measures of engagement and interest. The system maps changes over time and highlights days where there was a fundamental change in the tone of your communications.

‘Humans are imperfect at making judgements, especially when it comes to other people and emotions – it’s only natural we now use technology to help us become better at it,’ Crushh founder Es Li tells LS:N Global.

The Big Picture

Consumers are increasingly looking to technology to give them greater insight into their interpersonal interactions and help them to bridge the intimacy divide created by a screen-first culture. Read our Courtship Crisis microtrend to find out more.