Milan Salone 2017: Intimate recommendations
Passeggiata by Airbnb and Martina Mondadori Sartogo, Milan

Milan Salone 2017: Intimate recommendations

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

Article/21106 #1

Milan – Airbnb has collaborated with Cabana magazine founder Martina Mondadori Sartogo to produce a series of distinctly Milanese experiences.

  • Passeggiata comprises a programme of guided tours of the city led by established and emerging designers
  • The two-part collaboration also includes an installation at Casa degli Atellani, a 15th-century private home

Open for the duration of the Salone Internazionale del Mobile, Casa degli Atellani serves as the starting point for the Passeggiata programme of tours and experiences, each of which is curated by either a design critic, designer or influencer, and aims to reveal a hidden side to the city.

The experiences include a journey led by Design Miami/ director Rodman Primack into the life and work of architect Piero Portaluppi, who extended and refurbished the private home in 1922, while Fabrica creative director Sam Baron leads a tour to Noberasco, a boutique dried fruit store founded in 1908. The project follows the launch of Airbnb’s trips platform, which provides curated experiences that aim to immerse travellers in local culture.

As part of its continuing effort to champion emerging and established designers, Airbnb also invited Sartogo to curate a collection of objects that illustrate the creative process in the context of the space. A selection of unique eating utensils collected by Baron, material samples from Studio Formafantasma and a rock collection belonging to designer Faye Toogood are among the pieces on display.

The Big Picture

LS:N Global is reporting live from the Salone Internazionale del Mobile. For more stories, check out our Briefing and Shows sections.

Discover More News
World Retail Congress 2024 daily recap: Elections anxiety and the 'world’s coolest stores'

News

World Retail Congress 2024 daily recap: Elections anxiety and the 'world’s coolest stores'

On the closing day of World Retail Congress 2024, retailers looked ahead to a year of global elections, readying themselves to navigate potential p...
Retail : Sustainability : Design
The Emory begins longevity and wellness members' club Surrenne

News

The Emory begins longevity and wellness members' club Surrenne

Opening in April 2024, Surrenne at The Emory promises a holistic approach to wellness and longevity in a luxurious setting.
Health : Wellness : Luxury
Foresight Friday: Dan Hastings, deputy foresight editor

News

Foresight Friday: Dan Hastings, deputy foresight editor

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, deputy foresight editor D...
Foresight Friday : Health : Wellness
Stat: Extreme tourism market set to soar in coming years

News

Stat: Extreme tourism market set to soar in coming years

A new report by Allied Market Research forecasts a remarkable surge in the extreme tourism market, projecting it to soar to £72.96bn ($91bn, €85.28...
Travel : Hospitality : Tourism
World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

News

World Retail Congress 2024 daily recap: Redefining retail, The Zalpha Reckoning and engaging UHNWIs

On its second day, World Retail Congress 2024 in Paris explored everything consumer – strategy, content and community.
Retail : Youth : Luxury
The Hear My Last Wish initiative transforms organ donation culture

News

The Hear My Last Wish initiative transforms organ donation culture

Publicis Groupe and Leo Burnett Taiwan have introduced Hear My Last Wish, a project addressing the reluctance of families to consent to organ donat...
Health : Medical : Wellness
New research reveals attitudes to robosexuality

News

New research reveals attitudes to robosexuality

New research looks further into attitudes to sexual relations with robots, highlighting social parameters affecting how people feel about this divi...
Technology : Sexual Wellness : Health
Stat: Gen Z are exercising less than their elders did at the same age

News

Stat: Gen Z are exercising less than their elders did at the same age

Asics Corp’s latest Global State of Mind Study underlines the enduring connection between physical activity and mental health.
Health : Wellness : Fitness
World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

News

World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

World Retail Congress 2024 opened in Paris on 16 April, focusing on the theme of High-Performance Retail.
Retail : Beauty : Youth
Nike House of Innovation transformed into breath-focused experience

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...
Retail : Wellness : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more