Feel It Still by Portugal The Man and Wieden & Kennedy, Global

Global – Wieden + Kennedy has created a politically charged interactive music video for Alaskan rock band Portugal The Man.

  • Director Ian Schwartz and fourclops ::) worked with interactive software Wirewax to pack #theresistance video with interactive content
  • At a time of political discontent, the video explores how music, culture, technology and politics can forge a path of resistance

Feel It Still features 30 Easter egg touchpoints across a timeline that gives viewers access to content geared towards ‘fighting apathy’. Once clicked, these Easter eggs offer tools to resist.

On the face of it the video offers simple advice, such as give to the ACLU, (American Civil Liberties Union) and ElectWomen, but those who delve deeper are rewarded with even more interactive content, such as a direct line to the White House or a link to a video explaining the legal rights of protesters.

‘We loved the idea of presenting the apathetic, decadent rebel just for kicks from the song against a hidden message of resistance,’ Wieden + Kennedy creative director Jason Kreher, told Adweek.

​The Big Picture

The next generation of consumers are hungry for interactive content. See our video interview with design directors DVTK for more on why brands need to create inclusive rather than exclusive content.