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Running on air

17 : 02 : 2017 Nike : Pollution : Airborne Anxieties

Shanghai – Nike has opened an indoor running club designed to respond to the city’s high levels of air pollution.

  • As runners exercise, their statistics are displayed on screens inside the building and outside
  • The pop-up space is designed to mitigate the overindulgence associated with Chinese New Year
Nike+ Run Club by Nike and Coordination Asia, Shanghai Nike+ Run Club by Nike and Coordination Asia, Shanghai
Nike+ Run Club by Nike and Coordination Asia, Shanghai Nike+ Run Club by Nike and Coordination Asia, Shanghai
Nike+ Run Club by Nike and Coordination Asia, Shanghai Nike+ Run Club by Nike and Coordination Asia, Shanghai
Nike+ Run Club by Nike and Coordination Asia, Shanghai Nike+ Run Club by Nike and Coordination Asia, Shanghai

Nike has collaborated with design agency Coordination Asia to create ‘an ethereal, out-of-this-world design’ for its indoor Run Club, which enables consumers to keep fit without negating the benefits by inhaling outdoor pollution. While the indoor Nike+ Run Club is not a novel concept, events in other locations are scheduled to take place outdoors.

Treadmills are situated within pod-like running terminals and, as users run, their fitness data is displayed on screens within the pod and on the street outside, to add a competitive element and encourage others to participate. In addition to the running pods the space houses an information hub, allowing participants to check in on arrival and personalise their running experience.

Billed as a ‘temple-like’ space, Nike+ Run Club incorporates the brand’s latest technology to enable athletes of all abilities to reach their full potential, and those who require assistance can sign up for professional running lessons.

The Big Picture

Brands including Nike and DrJart+ are creating pollution-free environments where consumers can escape from the toxins outside. For more, see our Smog Life: Airborne Anxieties Opinion column.