Shanghai – Nike has opened an indoor running club designed to respond to the city’s high levels of air pollution.
Nike has collaborated with design agency Coordination Asia to create ‘an ethereal, out-of-this-world design’ for its indoor Run Club, which enables consumers to keep fit without negating the benefits by inhaling outdoor pollution. While the indoor Nike+ Run Club is not a novel concept, events in other locations are scheduled to take place outdoors.
Treadmills are situated within pod-like running terminals and, as users run, their fitness data is displayed on screens within the pod and on the street outside, to add a competitive element and encourage others to participate. In addition to the running pods the space houses an information hub, allowing participants to check in on arrival and personalise their running experience.
Billed as a ‘temple-like’ space, Nike+ Run Club incorporates the brand’s latest technology to enable athletes of all abilities to reach their full potential, and those who require assistance can sign up for professional running lessons.