London – Infinity House is using virtual reality (VR) to introduce the concept of wellness to a larger demographic.
Infinity House uses the immersive capabilities of virtual reality to give users who may not typically be able to afford them access to alternative health and wellness services. The platform will include short-form content from individuals such as yoga instructor Tara Stiles and Ellen DeGeneres, an advocate of veganism.
Users can navigate between pre-filmed content that covers topics such as nutrition tutorials, guided meditation and breathing techniques during exercise. They can also find advice on how to recover from a panic attack and motivational tips to spur the individual on before a presentation.
As well as this pre-recorded content there will also be the option to watch live talks as they are streamed around the world, allowing users to fully immerse themselves in the atmosphere of the event.
As we tracked in The Optimised Self, health and wellness are growing consumer trends, but many people are restricted in their quest for self-improvement by their financial situation. As virtual reality becomes more mainstream, brands will be able to offer true-to-life immersive wellness experiences from the comfort of home.