Switching screens
Nintendo Switch

Switching screens

Japan – Nintendo has announced its latest games console, the Nintendo Switch, which can change from a portable gaming device to a traditional plugged-in console.

Article/20301 284
Nintendo Switch

Japan – Nintendo has announced its latest games console, which can change from a portable gaming device to a traditional plugged-in console.

  • Nintendo aims to bridge the gap between entertainment at home and on the go with its Nintendo Switch console
  • The device can be used by single and multiple players while out of the house

Nintendo has never focused on the dedicated gamer community, but has targeted a larger demographic of casual gamers. It has been a decade since Nintendo introduced the Wii, with its introduction of the Wii remote control unit, which changed how many families played video games.

Now the Nintendo Switch is designed to do the same thing with on-the-go gaming. While portable gamers are a separate category, as the name implies, the Switch enables users to seamlessly switch from a television environment to an outside environment. The device has two controllers that can be detached from the miniature screen. This means it not only gives single gamers more control options than traditional portable devices, but it also enables multiple players to play each other without a television.

‘Nintendo Switch gives gamers the freedom to play however they like,’ said Reggie Fils-Aimé, the president and chief operating officer of Nintendo of America, in a statement. ‘It gives game developers new abilities to bring their creative visions to life by opening up the concept of gaming without boundaries.’

The Big Picture

Just as our mobile phones have changed the way we interact with entertainment, allowing consumers to view it on the go, the Nintendo Switch hopes to change the practices of casual gamers. For more on mobile gaming and shifts in the landscape, see our Video Games Market report.

Discover More News
Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

News

Vacheron Constantin unveils new watch concept at Watches and Wonders 2024

At Watches and Wonders 2024, Vacheron Constantin revealed a unique collaboration with fashion designer Yiqing Yin.
Luxury : Health & Wellness : Beauty
Four Seasons Hotels experiments with in-suite hologram technology

News

Four Seasons Hotels experiments with in-suite hologram technology

Hologram hotel clerks might sound like a futuristic dream, but this is now a reality at The Beverly Wilshire hotel.
Travel & Hospitality : Luxury : Health & Wellness
StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

News

StepN and Adidas unveil collaborative move-to-earn generative NFT sneakers

Merging fashion, fitness and digital innovation, StepN, the move-to-earn platform revolutionising wellness engagement, has joined forces with Adida...
Fashion : Sports & Leisure : Technology
Stat: Survey finds that Millennials lead astrology interest

News

Stat: Survey finds that Millennials lead astrology interest

A survey conducted by the Harris Poll sheds light on astrology’s popularity among different generations in the US.
Astrology : Society : Millennials
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more