Making the right noises: COS shows the sound process behind its ad
The Sound of COS

Making the right noises: COS shows the sound process behind its ad

Amsterdam – Fashion brand COS has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reproducing sounds for film using everyday objects – and featuring items from its new clothing line.

Article/16388 #1
The Sound of COS by Lernert & Sander

Amsterdam – Fashion brand COS (Collection of Style) has collaborated with Dutch video artists Lernert and Sander on a video showing the Foley process – reproducing sounds for film using everyday objects – and featuring items from its new clothing line.

In the video, two Foley artists recreate sounds to match the actions in a COS ad, such as rubbing a basketball with salt to replicate the sound of shoes shuffling across the floor.

This humorous insight into the making of a COS commercial uses a basic method of visualising sound to involve consumers and alert them to what is happening in the film.

The ad is more memorable and engaging than most, and invites viewers to use more senses to experience it while also cleverly acting as a showcase for COS products by using them in the sound creation process. 

Read more about how brands are combining senses to engage with consumers in our Synaesthetic Selling microtrend. For more on how designers are visualising sound to resonate with their audience, read our Soundscapes macrotrend. 

Discover More News
Content Warning wants gamers to risk their life for content

News

Content Warning wants gamers to risk their life for content

Content Warning, a cooperative horror game, is turning gamers into SpöökTubers adventuring into an eerie underground of the Old World to go viral.
Gaming : Pop-culture & Media : Society
Ikea launches its first gaming furniture collection

News

Ikea launches its first gaming furniture collection

Ikea unveiled its inaugural gaming furniture collection, Brännboll, at Milan Design Week 2024, aimed at the increasingly popular casual gaming market.
Gaming : Home & Family : Design
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Stat: American teenagers are spending more on beauty than ever

News

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit stu...
Youth : Beauty : Retail
Laura Geller issues comical invitation to Own Your Age

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...
Beauty : Health : Wellness
Lexus reveals Time exhibition at Milan Design Week 2024

News

Lexus reveals Time exhibition at Milan Design Week 2024

Lexus has debuted its installation Time at Milan Design Week – offering visitors an immersive glimpse into the future of mobility.
Mobility : Automotive : Design
Instagram's new tools combat sextortion threat

News

Instagram's new tools combat sextortion threat

Instagram is set to trial new features aimed at combatting the alarming rise of 'sextortion' on its platform.
Technology : Social Media : Safety
Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

News

Stat: Gen Z and Millennials prioritise healthy eating amid cost of living crisis

New research from Lifesum highlights a trend where Gen Z and Millennials are prioritising healthy eating amid the current cost of living crisis.
Food : Health : Wellness
World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

News

World Retail Congress 2024 daily recap: Elections anxiety and the ‘world’s coolest stores’

On the closing day of World Retail Congress 2024, retailers looked ahead to a year of global elections, readying themselves to navigate potential p...
Retail : Sustainability : Design
The Emory begins longevity and wellness members’ club Surrenne

News

The Emory begins longevity and wellness members’ club Surrenne

Opening in April 2024, Surrenne at The Emory promises a holistic approach to wellness and longevity in a luxurious setting.
Health : Wellness : Luxury
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more