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Boomers
Born 1946–1964, Boomers are generally goal-orientated, self-assured and resourceful, having thrived off post-war prosperity and still intent on shaping the world their way.
Macro Trends
Boomers Now and Next
There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, supercharging a wider re-assessment of later life purpose along the way.
Viewpoints
Reframing Ageing
Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-founder Martin Raymond to discuss reframing the anti-ageism narrative.
Viewpoints
Youth Culture's Flat Age Future
TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement hobbies are blurring the lines between old and new generations.
Markets
Grandpeers Market
In a mindset shift among older consumers, grandparents are becoming grandpeers, sharing platforms with their grandchildren and keen to collaborate.
Micro Trends
She is Mother
Talented women over 60 are finally getting their flowers and making more money than in their 20s in Hollywood, in modelling and on TikTok.
Markets
India Travel & Hospitality Market
Rising affluence is sending millions of Indian travellers overseas, challenging social norms and building a new market in luxury pilgrimages.
McKinsey Global Institute
:
Pacific Asia Travel Association
:
IPK International
Big Ideas
Court case leaves Chivas Regal in low spirits
Court case leaves Chivas Regal in low spirits
Chivas Regal
:
Whisky
:
Branding
Markets
Brazil Travel & Hospitality Market
Educated and affluent Brazilian entrepreneurs are hurrying home from across the globe to share in the riches of their booming country. For the firs...
Brazil
:
Brazilian Justice Ministry
:
Zarpo
Big Ideas
Luxury consumers will buy online in a flash
Luxury consumers will buy online in a flash
E-commerce
:
Flash Sales
:
Luxury Spending
Big Ideas
Mid-market retail brands feel the squeeze in UK
Mid-market retail brands feel the squeeze in UK
Aldi
:
Lidl
:
Waitrose
Big Ideas
Downturn forces US Boomers to work for longer
Downturn forces US Boomers to work for longer
Finance
:
Bureau Of Labor Statistics
:
Savings
Big Ideas
Chinese consumers drive record cognac sales
Chinese consumers drive record cognac sales
Cognac
:
China
:
France
Micro Trends
Last Chance Travel & Hospitality
In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism
:
Destinations
:
Trekking
Big Ideas
Record year for Rolls-Royce amid bespoke demand
Record year for Rolls-Royce amid bespoke demand
Rolls-Royce
:
Bespoke
:
Cars
Big Ideas
New flavours add spice to US whiskey market
New flavours add spice to US whiskey market
Whiskey
:
Jim Beam
:
Jack Daniels
Big Ideas
M-commerce gives US consumers the upper hand
M-commerce gives US consumers the upper hand
M-commerce
:
Shopping
:
Digital
Big Ideas
US health programme keeps Boomers fit for work
US health programme keeps Boomers fit for work
Boomers
:
Retiremant
:
Craftsmanship
Big Ideas
Budgeting drinkers lift spirits with luxury brands
Budgeting drinkers lift spirits with luxury brands
Recession
:
Ivan Menezes
:
Ciroc
Big Ideas
Retailers are old hands at targeting elderly
Retailers are old hands at targeting elderly
Coffee
:
Marketing
:
Grey Affluents
Big Ideas
Luxury Travel & Hospitality paves the way for hotel growth
Luxury Travel & Hospitality paves the way for hotel growth
BRICs
:
Four Star Hotels
:
Three Star Hotel
Viewpoints
Simon Thompson : Five-star hotel retail
Raddleman CEO Simon Thompson talks about five-star hotel retail.
Simon Thompson
:
Hotel Retail
:
Luxury
Big Ideas
Rich consumers use the internet differently
Rich consumers use the internet differently
Digital
:
Check-in Culture
:
Amortal
Big Ideas
Boomers seek a new age of youthful branding
Boomers seek a new age of youthful branding
Youth
:
Youthful
:
Age
Big Ideas
New generation ushers in a storm in a teacup
New generation ushers in a storm in a teacup
Tradition
:
Tea
:
Mintel
Big Ideas
Consumers set to home in on the essentials
Consumers set to home in on the essentials
Shopping
:
Own-label
:
Economy
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