The luxury traveller is changing, quickly and dramatically. The old generation may prefer old-style accoutrements. ‘Luxury is a metal key with a tassle,’ says Condé Nast UK managing director Nicholas Coleridge. But many of tomorrow’s travellers don’t care about those sorts of details. ‘This is the youngest, most global and most educated generation of luxury consumers ever,’ says Starwood’s St Regis and The Luxury Collection global brand leader Paul James. ‘They want great showers and great wifi.’
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