World Retail Congress 2012: Omni-channel, the new definition of multi-channel retail

03 : 10 : 2012 London : Intergrated Distribution : In Store

London – Where there was once multi-channel retail, in the new forward-thinking strategy it is now called omni-channel – and that means applying integrated distribution across all channels. LS:N Global reports.

World Retail Congress 2012: Omni-channel, the new definition of multi-channel retail

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