World Retail Congress 2011: data mining

18 : 10 : 2011 Berlin : Data Mining : PIE

The World Retail Congress (WRC) took place last month in Berlin, where more than 150 board level retail executives gathered to discuss the future of retail. LS:N Global reports.

One key topic to emerge was how retailers need to put more emphasis on mining data for enhanced customer profiling, enabling them to develop personalised strategies around the changing digital consumer.

World Retail Congress 2011: data mining

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