Spending stars

28 : 07 : 2015 My Starbucks Rewards : The New Value Economy : Digital Ecosystem

Seattle – Starbucks is expanding its loyalty programme, enabling customers to earn points through third-party retailers.

  • The My Starbucks Rewards programme has 10m loyalty members
  • ‘We are well on our journey to provide our most loyal customers with the opportunity to earn Stars everywhere’ – Kevin Johnson, president and COO of Starbucks
Spending stars

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more