Behaviours : Big Ideas

Growth in e-commerce leads to rise in people abandoning shopping baskets

By Shepherd Laughlin 20 : 01 : 2015 E-commerce : Omnichannel : BI Intelligence

New York – As more people shop online, rates of shopping trolley abandonment are also increasing, according to a December 2014 study by BI Intelligence.

Growth in e-commerce leads to rise in people abandoning shopping baskets

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