Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

The Sexuwellness Men’s Market

Meet the innovators rebranding men’s sexual wellness as a pillar of male pleasure and wellbeing.

Markets

Cortisol Control

Tackling stress is a major concern for the wellness community, with new research and innovations emerging to measure and lower cortisol, along with viral content promoting cortisol-focused solutions.

Big Ideas

Brand Innovation Debrief: Miu Miu

Miuccia Prada’s sister brand has come of age, offering valuable insights on thriving amid a luxury slowdown by harnessing virality, championing cul...

Big Ideas

Kidult Craze

Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and ...

Pop Culture : Nostalgia : Hello Kitty

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

Markets

Flavour Frenzy Market 

Swicy pairings, unconventional butter and controversial collaborations are redefining the future of flavour.

Food : Drink : Flavour Trends

Big Ideas

Destination Debrief: Perth

As Western Australia’s coastal city of Perth becomes a top destination for international and domestic tourists, growth is being fuelled by a revita...

Travel : Hospitality : Australia

Big Ideas

Brand Innovation Debrief: Represent

From Horwich to Hollywood, British luxury menswear brand Represent is on a mission to redefine the menswear category through community, culture and...

Fashion : Menswear : Retail

Big Ideas

Future Five 2025: Sustainability

We emphasise the need for brands to up the ante in their climate activism, creating tangible positive change in the fashion and luxury industries r...

Sustainability : Travel & Hospitality : Society

Big Ideas

Future Five 2025: Longevity

With global spending on wellness spiralling upwards, we spotlight the need to eradicate the historic gender health gap while addressing trends such...

Health : Wellness : Science

Big Ideas

Future Five 2025: Gaming

As the gaming community extends beyond the stereotypical image of the white, male gamer, we consider the industry’s diversity challenges and highli...

Gaming : Pop-culture & Media : Techology

Big Ideas

Six Pet Market Trends to Watch in 2025

From AI-powered devices to cultivated protein and microbiome health, the humanisation of pet care is reaching new heights of personalisation and op...

Pet : Pet Market Trends 2025 : AI-powered Pet Accessories

Big Ideas

Future Five 2025: Future Spaces

We explore how wellbeing, sustainability and technology will all be key in creating adaptable, people-centric and future-proof spaces that allow co...

Design : Future Spaces : Architecture

Big Ideas

Future Five 2025: Artificial Intelligence

As AI continues to dominate tech innovation, it becomes essential to consider how our inevitable partnership will shape the future.

AI : Technology : Society

Big Ideas

Four Sexuwellness Travel Destinations Prioritising Pleasure

Heating up the sexual wellness travel market, the rise of seductive stays reflects a growing trend for travellers seeking a reclamation of their se...

Wellness : Hospitality : Travel

Big Ideas

Web Summit 2024: Seven Trends to Watch

From the future of influencer marketing to Edge AI and the influence of Swifties, LS:N Global distils the key ideas from Web Summit 2024.

Pop-culture & Media : Technology : Advertising & Branding

Big Ideas

Pop Culture Pilgrimages

From Netflix-inspired itineraries to immersive action adventures, pop culture travel is reshaping how younger generations explore the world.

Media : Travel : Hospitality

Big Ideas

Dutch Design Week 2024: AI Nourished Foodscapes

At Dutch Design Week 2024, we learned how AI is fuelling the re-invention of the food and drink landscape, from ecosystem-nurturing agriculture to ...

AI : Food : Technology

Markets

Anti-tourism Market

Fuelled by record-breaking levels of hotspot travel, citizens and governments are ready to go head to head with overtourism and protect their citie...

Travel & Hospitality : Society : Pop-culture & Media

Big Ideas

Global Wellness Summit 2024: Progressive and Preservative Wellness

This year’s Global Wellness Summit highlighted how wellness is becoming polarised, with the drive for self-optimisation colliding with a powerful s...

Health : Wellness : Society

Markets

Designing Nightlife

Rising costs and shifting interests are reshaping nightlife worldwide, but innovators across the industry are breathing new life into the scene.

Design : Health & Wellness : Technology

Markets

Grief Rebranded

How individuals process and cope with loss is undergoing a profound transformation, driven by technology, painmoons and the power of community.

Society : Death : Technology