Behaviours

Everything you need to face your future consumer with confidence, including the latest ethnographic research, generational insight, consumer-related stats and overarching human needs.

Gen Z in Kenya

From Silicon Savannah to the streets of Nairobi, Kenya’s Gen Z are rewriting the rules of power, protest and purpose for governments and brands.

Markets

Sacred Sojourns

Religious tourism is booming as a new generation of travellers seeks spiritual meaning, cultural rituals and connection across sacred destinations worldwide.

Markets

Gen Z’s Mall Revival

For Gen Z, malls are more than places to shop – they have become social playgrounds where retail, food and entertainment collide to create energy, connection and discovery.

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised media platforms and focus on a shared humanity.

Markets

Gen Z in Indonesia

With millions of young, tech-savvy and entrepreneurial Indonesians reshaping culture, business and faith, Gen Z is a force no brand can afford to ignore.

Big Ideas

Young Indians embrace foreign retail chains

India : Western : Profit

Communities

Rest of World NEA

From the slums of Mumbai to the affluent Mexican city of San Luis Potosí, the New Emerging Affluents (NEAs) are aspiring consumers eager ...

China : Unilver : Billion

Markets

French Luxurians

France also boasts a healthy population of dollar millionaires, with 400,000 French citizens becoming dollar millionaires in 2011. This brings the ...

France : Paris : Bain & Co

Big Ideas

Tablet users are more engaged than PC users

Tablets : Engaged : Couch-Commerce

Big Ideas

Consumers want Personal Information trade-off

Information : Browsing History : Salary

Communities

Brazil’s New Emerging Affluents

Hard-working, fun-loving, mall-shopping and quality-conscious, Brazil’s New Emerging Affluents are getting the most out of their economy’...

Brazil : São Paulo : Facebook

Big Ideas

Johnnie Walker campaign targets Hispanic men

Jonnie Walker : Whisky : Bourban

Big Ideas

Goodyear tests self-inflating tyre technology

Goodyear : Self-Inflating : Tyre

Big Ideas

People power: O2 consumers are fully charged

O2 : Mobile : Chargers

Big Ideas

Mobile growth fuels e-commerce expansion in India

Mobiles : M-commerce : India

Big Ideas

Nissan takes Datsun brand into emerging markets

Nissan : Volkswagen : Datsun

Big Ideas

All Saints’ new minimalism hits the high street

Al Saints : High Street : Minimalism

Communities

InPatients

Looking after your health used to mean sporadic trips to the doctor, then taking medicine if you became ill. Now a more sophisticated approach to w...

Tracking : MedMinder : Outpatient

Big Ideas

Aldi benefits as UK shoppers tighten their belts

Aldi : Asda : Morrisons

Big Ideas

World Retail Congress 2012: Omni-channel, the new definition of multi-channel retail

London – Where there was once multi-channel retail, in the new forward-thinking strategy it is now called omni-channel – and that means applyi...

London : Intergrated Distribution : In Store

Big Ideas

Bikes outsell cars in Italy in post-war first

Bicycles : Trasnsport : Cars

Big Ideas

Small is becoming profitable in US auto market

Automotive : Chevrolet Sonic : Mary Barra

Markets

Africa’s mobile banking revolution

In developing countries, more than one billion people who own a mobile phone lack a bank account, according to Groupe Spéciale Mobile Association (...

Groupe Spéciale Mobile Association : Africa : Burrus Research Associates

Big Ideas

Target releases shoppable online rom-com films

Target : Tv : Video

Big Ideas

Crowdfunding model to build Colombian skyscraper

BD Bacatá : Colombia : Skyscraper

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