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Time travel banking app is ahead of the Curve

17 : 07 : 2017 Finance : Digital : Technology

US – The Curve app enables users to switch the account that payments are made from retrospectively.

Fuelled by the Millennial tendency to juggle finances between multiple bank cards, Curve has teamed up with MasterCard to create a feature that lets users change the card they have paid with for up to two weeks after the transaction has been made.

Curve app, US Curve app, US

Curve, which was founded in 2015, enables users to upload an unlimited number of cards, switching between accounts within the Curve app.

‘People want simpler, safer ways to stay on top of their money, but they don’t always want to switch away from their trusted bank accounts,’ says Curve founder and CEO Shachar Bialick. ‘Curve cardholders get the best of both worlds and that is exactly the mission we’re on – to simplify the way people spend, see and save their money.’

Described as financial time travel, the feature was first suggested by an existing customer and was formally introduced following numerous interviews with other subscribers to ascertain the usefulness of the feature. Curve also plans to launch Curve Connect in the near future, in which it will converge with other financial technology (FinTech) companies in a bid to expand its services further.

The Big Picture

  • The next iteration of Mobile Money is resulting in a new range of banking apps that address the complexity of consumer spending today
  • In the next stage in the evolution of the financial sector FinTech brands will adopt an increasingly collaborative approach both with other FinTech companies and with traditional banking institutions. For more, see our Insight report