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Muji announces plans to open a hotel in 2019

14 : 07 : 2017 Hospitality : Retail : Travel

Tokyo – The hotel will be situated above a new flagship Muji store.

The store will be spread across the basement levels and the first six above-ground floors of the 10-storey building, with the hotel spread across the remaining floors. Each hotel room will be outfitted fitted with Muji furniture and products.

Muji hotel, Tokyo Muji hotel, Tokyo

The hotel is set to open in 2019 on Namiki-dori street, which is famous for its high-end brands and located in Tokyo’s popular shopping district Ginza.

This new development comes at a time when brands from a range of sectors are expanding into hospitality to showcase their products. West Elm recently worked with hospitality group DKK to open five boutique hotels across the US that are fitted with West Elm products.

The new Muji complex taps into the consumer desire to see and experience products before committing to a purchase. A study by Retail Dive shows that 62% of consumers prefer shopping in physical stores rather than online so they can experience products first-hand before purchasing.

The Big Picture

  • As LS:N Global examined in our In-situ Showrooms microtrend, Home-tail has matured to the point where consumers can now sample the full functionality of products
  • For more on how brands are using retail spaces to show how their products fit into real-life situations, see our Home-tail microtrend