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Google goes green

03 : 01 : 2017 Google : Renewable Energy : Energy

Global – Google has announced that it will be run on 100% renewable energy in 2017.

  • Google is already one of the world’s biggest buyers of renewable electricity
  • The company originally pledged that it would be powered solely by renewable energy in 2012
  • In 2015, renewables overtook coal to become the largest source of global energy capacity
Project Sunroof by Google, US Project Sunroof by Google, US

Google is already the world’s biggest corporate buyer of renewable electricity. In 2015 alone, it bought 44% of its power from wind and solar farms.

Its Mountain View headquarters in California is home to enough solar panels to power 30% of the complex during peak periods. Google also buys energy directly from suppliers, with its biggest purchases from wind farms. The company originally pledged to be powered solely by renewable energy back in 2012.

‘This is a huge milestone,’ said Urs Hölzle, Google senior vice-president for technical infrastructure, in an announcement. ‘We are one of the first corporations to create large-scale, long-term contracts to buy renewable energy directly. Today, we are the world’s largest corporate buyer of renewable power.’

According to the International Energy Agency, renewables overtook coal to become the largest source of global energy capacity in 2015. The same study states that renewables are expected to account for more than 60% of global power capacity growth over the next five years.

As well as Google, a number of other companies have made the commitment to going renewable, including Facebook, Microsoft, Ikea and Nestlé.

The Big Picture

With brands such as Google running on 100% renewable energy, it is only a matter of time before the majority of smaller companies follow their lead. For more, see our Whole-system Thinking macrotrend.