Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Behaviours : Markets

Clean Water Market

By Olivia Houghton and Jessica Smith 13 : 09 : 2022 Beauty : Wellness : Health

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in to radically reshape consumers’ beauty and wellness routines.

Clean Water Market

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RSVP: Beauty, Health & Wellness Futures

RSVP: Beauty, Health & Wellness Futures:

Join us as we explore how health, beauty and wellbeing brands are embracing longevity as a core pillar in selling and synthesising...

 Reports : Events
Five beauty retailers deploying EQ-Commerce strategies

Five beauty retailers deploying EQ-Commerce strategies:

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs...

 EQ : E-commerce : Commerce
The Rise of the Expert Influencer

The Rise of the Expert Influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

The Overconsumption Mindset:

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number...

 Sustainable Fashion : Climate Change : Global Warming
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our body hostility era

In our body hostility era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
Scents and Scent-ability

Scents and Scent-ability:

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer,...

 Beauty : Sustainability : Health And Wellness
Brand Innovation Debrief: Hæckels

Brand Innovation Debrief: Hæckels:

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

 Beauty : Sustainability : Technology
Addressing Chinese Beauty Consumer Myths in 2023

Addressing Chinese Beauty Consumer Myths in 2023:

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and...

 Beauty : Wellness : China
Four tween skincare brands prioritising self-care

Four tween skincare brands prioritising self-care:

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on...

 Youth : Health & Wellness : Beauty
So far, so what, Sephora?

So far, so what, Sephora?:

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a...

 Beauty : Retail : Wellness
Next-gen R&D Labs

Next-gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
The Clean Beauty Evolution

The Clean Beauty Evolution:

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty concept will evolve to...

 Beauty : Skincare : Sustainability
Future Forecast 2023: Beauty

Future Forecast 2023: Beauty:

In 2023, the beauty sector will simultaneously embrace hyperphysical experiences and the growing potential of digital and dual-reality...

 Beauty : Wellness : Technology
Travel-proofing beauty and wellness rituals

Travel-proofing beauty and wellness rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Is this the future of fragrance?

Is this the future of fragrance?:

Genderless, carbon-neutral, synthetic: luxury veterans Enrico Pietra and Rodrigo Caula are building the future of fragrance – with a...

 Luxury : Beauty : Technology
Four creatives pioneering suncare education

Four creatives pioneering suncare education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

 Health : Beauty : Design
Clean Water Market

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

 Beauty : Wellness : Health
Biotech can drive beauty beyond plant-based ingredient-sourcing

Biotech can drive beauty beyond plant-based ingredient-sourcing:

Jasmina Aganovic, CEO of Arcaea, explains how biotechnology can help source and develop more ethical and intelligent ingredients.

 Beauty : Science : Technology
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
Five ways brands are advancing eyecare

Five ways brands are advancing eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

 Health : Wellness : Beauty
How fungi will colour the future of cosmetics

How fungi will colour the future of cosmetics:

Fungi has the potential to transform cosmetics and skincare, from bio-positive pigments to functional UV-blocking properties.

 Beauty : Sustainability : Material Futures
New Ageing Market

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

 Beauty : Health : Wellness
Accredited Beauty

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

 Beauty : Health : Wellness
Why the snow mushroom is the next beauty sensation

Why the snow mushroom is the next beauty sensation:

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of...

 Beauty : Skincare : Wellness
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Synaesthesia Scents

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness
Five brands extolling the cool of cryobeauty

Five brands extolling the cool of cryobeauty:

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools...

 Beauty : Wellness : Skincare
How Atelier is creating anti-fragile beauty supply chains

How Atelier is creating anti-fragile beauty supply chains:

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen...

 Beauty : Manufacturing : Sustainability
Five future paths for metaverse beauty

Five future paths for metaverse beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
Five fresh innovations in waterless beauty

Five fresh innovations in waterless beauty:

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care...

 Beauty : Wellness : Sustainability
Why the future of beauty requires cleaner water

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

 Beauty : Wellness : Health
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
How material science is transforming beauty ingredients

How material science is transforming beauty ingredients:

Lauren Bowker, designer and founder of The Unseen, perceives beauty as a material that sits in between our inside and outside worlds.

 Beauty : Materials : Technology
Why desert skincare is the next beauty frontier

Why desert skincare is the next beauty frontier:

As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to...

 Beauty : Wellness : Ingredients
Momentary Make-up

Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or...

 Beauty : Cosmetics : Wellness
How to optimise skin longevity at a molecular level

How to optimise skin longevity at a molecular level:

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

 Beauty : Health : Wellness
Five beauty and wellness brands exploring extremes

Five beauty and wellness brands exploring extremes:

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and...

 Beauty : Luxury : Production
Haircare Market 2021

Haircare Market 2021:

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting...

 Beauty : Haircare : Wellness
SPF’s Skintellectual future

SPF’s Skintellectual future:

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare...

 Beauty : Skincare : Suncare
How tech will shape a future of situational skincare

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines...

 Beauty : Technology : Health And Wellness
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
The future of fragrance is physi-motional

The future of fragrance is physi-motional:

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the...

 Luxury : Beauty : Technology
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
Certified Skincare

Certified Skincare:

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and...

 Beauty : Packaging : Technology
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Enhanced Natural Beauty

Enhanced Natural Beauty:

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

 Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices...

 Beauty : Wellness : Technology
Fragrance Futures Market

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

 Fragrance : Luxury : Beauty
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up

Related to Beauty

Third-space culture Viewpoints

Third-space culture

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people of colour, queer, trans and non-binary communities.

Style Magazine : Magazine : Magazines
Trend Briefing 2024 Webinars

Trend Briefing 2024

Join us in person on 19 October for the unmissable trend event of the year, as we explore the overarching trends for 2024 and beyond, setting our focus on the emotional, behavioural and spatial uses of the future home.

Reports : Events
Skincare brand Ghlee harnesses the power of South Asian kitchen staple News

Skincare brand Ghlee harnesses the power of South Asian kitchen staple

Toronto-based skincare business Ghlee was launched in May 2023 with the ambition to introduce ghee to the Western beauty market.

Beauty : Health & Wellness : Society
Stat: Skincare is beauty’s largest category with half of the market News

Stat: Skincare is beauty’s largest category with half of the market

The special edition of The State of Fashion report dedicated to the new face of beauty by The Business of Fashion (BoF) and McKinsey & Co reveals that skincare represents 45% of the sector’s total market value and is beauty’s largest category.

Beauty : Retail : Society
How travel retail is evolving Big Ideas

How travel retail is evolving

For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insights from the TFWA Asia Pacific Exhibition and Conference 2023.

Retail : Travel : Beauty
Loewe Parfums introduces itinerant Victorian greenhouse News

Loewe Parfums introduces itinerant Victorian greenhouse

LVMH-owned brand Loewe recently invited customers to its garden with the Loewe Greenhouse, an itinerant Victorian greenhouse that travelled between Madrid, Seville, Malaga and Barcelona in April and May 2023.

Luxury : Retail : Beauty
Web3 beauty brand Kiki co-creates products with its customers News

Web3 beauty brand Kiki co-creates products with its customers

Kiki is a new Web3-enabled beauty brand that invites consumers to co-create its products.

Beauty : Media & Entertainment : Technology
Futures 100 Innovators : May Futures 100

Futures 100 Innovators : May

In the fifth longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disrupt the lifestyle categories in 2023 and beyond.

Design : Food & Drink : Retail
Aizome introduces skincare range made from dye waste water News

Aizome introduces skincare range made from dye waste water

Japanese-German start up Aizome has teamed up with creative agency Serviceplan Innovation and New York-based design studio Workbyworks to create Wastecare, the world’s first skincare range made from waste water collected at its textile dyeing factory.

Waste Less : Waste : Skincare
Dove campaign highlights over-sexualisation of women in gaming News

Dove campaign highlights over-sexualisation of women in gaming

After a first instalment in autumn 2022, Dove, Epic Games’ Unreal Engine education team and Women in Games have unveiled the sequel to their Real Virtual Beauty video campaign.

Gaming : Dove : Beauty
Saint Laurent launches fine jewellery line News

Saint Laurent launches fine jewellery line

French luxury fashion house Saint Laurent has launched its first fine jewellery collection.

Beauty : Technology : Youth
Dover Street Market creates space for microbiome-focused products News

Dover Street Market creates space for microbiome-focused products

Kind To Biome, the new seal of assurance certifying that beauty products and ingredients are gentle to the microbiome, is entering its first retail partnership with Dover Street Parfums Market (DSPM).

Beauty : Health & Wellness : Retail
Equinox and Valentino create the ultimate Met Gala beauty experience News

Equinox and Valentino create the ultimate Met Gala beauty experience

Equinox Hotels is teaming up with Italian fashion house Valentino to provide The Ultimate Met Gala Beauty Experience to invitees and aspirational attendees.

Luxury : Fashion : Beauty
Spora digital artworks explore ASMR discomfort News

Spora digital artworks explore ASMR discomfort

Acclaimed creatives Lucy Hardcastle and Maisie Cousins have joined forces to create Spora, a series of digital art pieces the duo define as ‘hypnotic moving images exploring the hidden alchemy of the female form’.

Beauty : Wellness : Doom Dressing
Stat: Brexit and cost of living crisis hinder growth in British beauty News

Stat: Brexit and cost of living crisis hinder growth in British beauty

The post-pandemic recovery of the beauty sector is lagging behind in the UK, new research reveals.

Beauty : Retail : Society
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