Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Behaviours : Big Ideas

Five Brands Extolling the Cool of Cryobeauty

By Olivia Houghton and Jessica Smith 28 : 03 : 2022 Beauty : Wellness : Skincare

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools and topical treatments.

Five Brands Extolling the Cool of Cryobeauty

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Accredited Advice

Accredited Advice:

Emerging intelligent analysis and review tools are supporting underserved beauty consumers with more accurate haircare recommendations.

 Beauty : Health & Wellness : Technology
Seductive Opulence

Seductive Opulence:

As wellness takes centre stage in luxury, brands are captivating discerning consumers with a provocative twist, using seductive imagery...

 Wellness : Luxury : Seduction
Synthesised Beauty

Synthesised Beauty:

The visual language of conscious beauty is being redefined as the rise of biotechnology and digital innovation inspires creatives to...

 Beauty : Biotechnology : Digital
Weaving Omani Heritage into Haute Parfumerie

Weaving Omani Heritage into Haute Parfumerie:

Amouage's chief creative officer Renaud Salmon talks to LS:N Global about embarking on a global retail expansion that creates a...

 Luxury : Perfume : Middle East
Augmenting Beauty with Generation Z

Augmenting Beauty with Generation Z:

Alternating between unapologetic body acceptance and inherited oppressive ideals, Gen Z consumers have grown desensitised to surgical...

 Beauty : Ageing : Generation Z
Three Takeaways from VivaTech 2023

Three Takeaways from VivaTech 2023:

At Europe’s biggest start-up and tech event, VivaTech (14–17 June, Paris), AI was unsurprisingly the dominating topic, but also notable...

 Technology : Design : Retail
Five Skincare Ingredients to Watch

Five Skincare Ingredients to Watch:

Consumer priorities around skin barrier health are growing, leading to a rise in new ingredients and formulations that aim to repair,...

 Beauty : Skincare : Ingredients
Beauty, Health & Wellness Futures 2023 On-demand Webinar

Beauty, Health & Wellness Futures 2023 On-demand Webinar:

Watch our on-demand event for practical insights, exclusive debates, discussions, and an executive summary of sector directions.

 Beauty
Longevity Lifestyles: Future Views

Longevity Lifestyles: Future Views:

The potential impact that longevity will have on the way we work, organise, connect and find meaning in life could be profound. Here we...

 Health : Wellness : Society
Longevity Lifestyles

Longevity Lifestyles:

The health, beauty and wellbeing sectors are embracing longevity as consumers awaken to the possibility of living not only longer, but...

 Health : Wellness : Beauty
Longevity Comes of Age

Longevity Comes of Age:

Longevity has entered its accredited era and its pioneer Aubrey de Grey envisions a future where the survival of ageing populations will...

 Longevity : Health : Wellness
Third-space Culture

Third-space Culture:

As founder of Thiiird magazine, Rhona Ezuma is redefining our collective tomorrows by championing next-gen creatives from Black, people...

 Style Magazine : Magazine : Magazines
Five Beauty Retailers Deploying EQ-Commerce Strategies

Five Beauty Retailers Deploying EQ-Commerce Strategies:

Beauty brands are investing in store experiences that deliver tailored services and bespoke interactions, where each touchpoint informs...

 EQ : E-commerce : Commerce
The Rise of the Expert Influencer

The Rise of the Expert Influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are emerging, full of professional...

 Retail : Advertising & Branding : Fashion
The Overconsumption Mindset

The Overconsumption Mindset:

Dr Daniel Benkendorf, professor of psychology at the Fashion Institute of Technology (FIT) in New York, considers why a growing number...

 Sustainable Fashion : Climate Change : Global Warming
Spiritual Cosplay

Spiritual Cosplay:

Gen Z’s appetite for mysticism has infused the fashion world, drawing on pseudo-spirituality and the cohort’s desire for escapism.

 Youth : Fashion : Society
In our Body Hostility Era

In our Body Hostility Era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of marginalised groups in the...

 Youth : Body Positive : Dieting
Scents and Scent-ability

Scents and Scent-ability:

Scent is set to change the nature of health, wellbeing and self-care, according to Firmenich’s chief consumer and innovation officer,...

 Beauty : Sustainability : Health And Wellness
Brand Innovation Debrief: Hæckels

Brand Innovation Debrief: Hæckels:

With trailblazing in-house biotech and lab-grown ingredients, Hæckels is evolving into more than just a beauty brand.

 Beauty : Sustainability : Technology
Addressing Chinese Beauty Consumer Myths in 2023

Addressing Chinese Beauty Consumer Myths in 2023:

Our latest research with Hot Pot China hopes to dispel Chinese beauty myths and provide decision-makers with the knowledge and...

 Beauty : Wellness : China
Four Tween Skincare Brands Prioritising Self-Care

Four Tween Skincare Brands Prioritising Self-Care:

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on...

 Youth : Health & Wellness : Beauty
So Far, So What, Sephora?

So Far, So What, Sephora?:

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK created a polite hum not a...

 Beauty : Retail : Wellness
Next-Gen R&D Labs

Next-Gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
The Clean Beauty Evolution

The Clean Beauty Evolution:

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty concept will evolve to...

 Beauty : Skincare : Sustainability
Future Forecast 2023: Beauty

Future Forecast 2023: Beauty:

In 2023, the beauty sector will simultaneously embrace hyperphysical experiences and the growing potential of digital and dual-reality...

 Beauty : Wellness : Technology
Travel-proofing Beauty and Wellness Rituals

Travel-proofing Beauty and Wellness Rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
Is this the Future of Fragrance?

Is this the Future of Fragrance?:

Genderless, carbon-neutral, synthetic: luxury veterans Enrico Pietra and Rodrigo Caula are building the future of fragrance – with a...

 Luxury : Beauty : Technology
Four Creatives Pioneering Suncare Education

Four Creatives Pioneering Suncare Education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

 Health : Beauty : Design
Clean Water Market

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

 Beauty : Wellness : Health
Biotech can dive Beauty beyond Plant-based Ingredient-sourcing

Biotech can dive Beauty beyond Plant-based Ingredient-sourcing:

Jasmina Aganovic, CEO of Arcaea, explains how biotechnology can help source and develop more ethical and intelligent ingredients.

 Beauty : Science : Technology
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
Five Ways Brands are Advancing Eyecare

Five Ways Brands are Advancing Eyecare:

From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

 Health : Wellness : Beauty
How Fungi will Colour the Future of Cosmetics

How Fungi will Colour the Future of Cosmetics:

Fungi has the potential to transform cosmetics and skincare, from bio-positive pigments to functional UV-blocking properties.

 Beauty : Sustainability : Material Futures
New Ageing Market

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

 Beauty : Health : Wellness
Accredited Beauty

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

 Beauty : Health : Wellness
Why the Snow Mushroom is the Next Beauty Sensation

Why the Snow Mushroom is the Next Beauty Sensation:

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of...

 Beauty : Skincare : Wellness
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Synaesthesia Scents

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness
Five Brands Extolling the Cool of Cryobeauty

Five Brands Extolling the Cool of Cryobeauty:

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools...

 Beauty : Wellness : Skincare
How Atelier is creating anti-fragile beauty supply chains

How Atelier is creating anti-fragile beauty supply chains:

Nick Benson, co-founder of beauty manufacturing network Atelier, on connecting with the creator economy and using data to strengthen...

 Beauty : Manufacturing : Sustainability
Five Future Paths for Metaverse Beauty

Five Future Paths for Metaverse Beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
Five Fresh Innovations in Waterless Beauty

Five Fresh Innovations in Waterless Beauty:

From dissolvable sheets to freeze-dried skincare, explore the new experiences for customers using waterless beauty and personal care...

 Beauty : Wellness : Sustainability
Why the future of beauty requires cleaner water

Why the future of beauty requires cleaner water:

Ryan Babenzien and Arjan Singh, co-founders of Jolie Skin Co, on why the beauty industry is missing a step when it comes to water hygiene.

 Beauty : Wellness : Health
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
How material science is transforming beauty ingredients

How material science is transforming beauty ingredients:

Lauren Bowker, designer and founder of The Unseen, perceives beauty as a material that sits in between our inside and outside worlds.

 Beauty : Materials : Technology
Momentary Make-up

Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or...

 Beauty : Cosmetics : Wellness
How to optimise skin longevity at a molecular level

How to optimise skin longevity at a molecular level:

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

 Beauty : Health : Wellness
Five Beauty and Wellness Brands Exploring Extremes

Five Beauty and Wellness Brands Exploring Extremes:

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and...

 Beauty : Luxury : Production
Haircare Market 2021

Haircare Market 2021:

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting...

 Beauty : Haircare : Wellness
SPF’s Skintellectual future

SPF’s Skintellectual future:

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare...

 Beauty : Skincare : Suncare
How tech will shape a future of situational skincare

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines...

 Beauty : Technology : Health And Wellness
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
The future of fragrance is physi-motional

The future of fragrance is physi-motional:

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the...

 Luxury : Beauty : Technology
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
Certified Skincare

Certified Skincare:

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and...

 Beauty : Packaging : Technology
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Enhanced Natural Beauty

Enhanced Natural Beauty:

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

 Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices...

 Beauty : Wellness : Technology
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Fragrance Futures Market

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

 Fragrance : Luxury : Beauty
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up
Why Desert Skincare is the Next Beauty Frontier

Why Desert Skincare is the Next Beauty Frontier:

As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to...

 Beauty : Wellness : Ingredients
Five Generation Z-Founded Brands to Watch

Five Generation Z-Founded Brands to Watch:

Optimistic, ambitious and socially switched on, the first wave of Generation Z-founded brands are hitting the market. These are the...

 Youth : Retail : Beauty

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Shiseido to unveil its first Shiseido Beauty Wellness range News

Shiseido to unveil its first Shiseido Beauty Wellness range

Beauty giant Shiseido is expanding its horizons with the launch of Shiseido Beauty Wellness (SBW), signalling its move into the wellness sector.

Health : Wellness : Beauty
What’s next for beauty? News

What’s next for beauty?

From holographic temporary hair dyes and clean hygiene systems for skincare to multi-sensorial experiences in perfumery, beauty industry players are combining science, care and entertainment to keep consumers on their toes.

Beauty : Health & Wellness : Society
Beauty brand elf champions individuality in new campaign News

Beauty brand elf champions individuality in new campaign

Generation Z are known to be individualistic, and elf got the memo. In a creative campaign, the brand invites viewers to re-imagine the acronym.

Beauty : Advertising & Branding : Youth
Futures 100 Innovators : September Futures 100

Futures 100 Innovators : September

In the final longlist of our 2023 Futures 100 Innovators, we reveal The Future Laboratory’s chosen innovators and change-makers who are set to disrupt the lifestyle categories in 2023 and beyond.

Futures 100 Innovators
Estée Lauder partners with Google Cloud on AI-powered consumer experience News

Estée Lauder partners with Google Cloud on AI-powered consumer experience

Beauty group Estée Lauder Companies (ELC) has partnered with Google Cloud to pioneer new uses of generative AI, as part of its mission to transform the luxury digital experience.

Retail : Technology : Beauty
Stat: American Gen Z prefer lip gloss and lip care to outdated lipsticks News

Stat: American Gen Z prefer lip gloss and lip care to outdated lipsticks

Released in August 2023, consumer insights firm Circana’s US report on beauty trends in 2023 suggests that Gen Z could be the downfall of the lipstick business.

Youth : Beauty : Society
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