Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Trends : Micro Trends

Digital Fragrances

By Kathryn Bishop and Olivia Houghton 20 : 12 : 2021 Fragrance : Beauty : Technology

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of phygital perfumers.

Digital Fragrances

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RSVP: Beauty, Health & Wellness Futures

RSVP: Beauty, Health & Wellness Futures:

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 Youth : Body Positive : Dieting
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Scents and Scent-ability:

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 Beauty : Sustainability : Health And Wellness
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 Beauty : Sustainability : Technology
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 Beauty : Retail : Wellness
Next-gen R&D Labs

Next-gen R&D Labs:

A new generation of R&D labs are emerging to meet consumers’ expectations on product quality and efficacy, while supporting underserved...

 Beauty : Manufacturing : Science
The Clean Beauty Evolution

The Clean Beauty Evolution:

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty concept will evolve to...

 Beauty : Skincare : Sustainability
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 Beauty : Wellness : Technology
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Travel-proofing beauty and wellness rituals:

Kate Cervini, CEO and founder of 100mL, discusses how the beauty and wellness sectors can better serve the modern traveller.

 Beauty : Travel & Hospitality : Luxury
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Is this the future of fragrance?:

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 Luxury : Beauty : Technology
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Four creatives pioneering suncare education:

As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and...

 Health : Beauty : Design
Clean Water Market

Clean Water Market:

As clean water continues to outstrip supply and its toxicity becomes a growing concern, a new generation of innovators are stepping in...

 Beauty : Wellness : Health
Biotech can drive beauty beyond plant-based ingredient-sourcing

Biotech can drive beauty beyond plant-based ingredient-sourcing:

Jasmina Aganovic, CEO of Arcaea, explains how biotechnology can help source and develop more ethical and intelligent ingredients.

 Beauty : Science : Technology
Chameleon Cosmetics

Chameleon Cosmetics:

As our digital identities shape-shift, so too will our beauty regimes, as innovators invent cutting-edge formulas that react to...

 Beauty : Identity : Make-up
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From topical products to protective eyewear, brands are developing unique eye health solutions that are more accessible and convenient.

 Health : Wellness : Beauty
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How fungi will colour the future of cosmetics:

Fungi has the potential to transform cosmetics and skincare, from bio-positive pigments to functional UV-blocking properties.

 Beauty : Sustainability : Material Futures
New Ageing Market

New Ageing Market:

New definitions of maturity are emerging as priorities shift from reversing the appearance of ageing to improving life-long health.

 Beauty : Health : Wellness
Accredited Beauty

Accredited Beauty:

As consumers seek proof points on product quality, efficacy and sustainability, scientific evidence will drive the healthification of...

 Beauty : Health : Wellness
Why the snow mushroom is the next beauty sensation

Why the snow mushroom is the next beauty sensation:

Described as the magic mushroom for moisture, the snow fungus is entering the Western market as an ingredient promising a range of...

 Beauty : Skincare : Wellness
Halal Beauty Market

Halal Beauty Market:

In the wake of an inclusivity upheaval, beauty brands are swapping one-size-fits-all strategies for those that consider religious and...

 Beauty : Wellness : Cosmetics
Synaesthesia Scents

Synaesthesia Scents:

Olfactory-meets-auditory experiences are providing people with physical and psychological grounding as an antidote to hyper-connectivity.

Beauty : Fragrance : Wellness
Five brands extolling the cool of cryobeauty

Five brands extolling the cool of cryobeauty:

From cryotherapy collaborations to cooling beauty formulas, brands are exploring the regenerative benefits of cold therapy through tools...

 Beauty : Wellness : Skincare
How Atelier is creating anti-fragile beauty supply chains

How Atelier is creating anti-fragile beauty supply chains:

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 Beauty : Manufacturing : Sustainability
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Five future paths for metaverse beauty:

Shifting focus from e-commerce to experience marketing, beauty firms are seizing upon the metaverse to educate, experiment and boost...

 Beauty : Wellness : Metaverse
Salon Confidantes

Salon Confidantes:

Salon spaces and staff training are evolving the meaning of ‘beauty therapy’ as trust, client safety and their wellbeing become integral...

 Beauty : Wellness : Community
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Five fresh innovations in waterless beauty:

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 Beauty : Wellness : Health
Digital Fragrances

Digital Fragrances:

Our sense of smell, once impossible to translate via the internet, is now aligning with our digital habits, thanks to a new wave of...

 Fragrance : Beauty : Technology
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How material science is transforming beauty ingredients:

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 Beauty : Materials : Technology
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As shifting climatic conditions transform our skin, brands are developing products that utilise desert plants and their ability to...

 Beauty : Wellness : Ingredients
Momentary Make-up

Momentary Make-up:

Brands are packaging up bold beauty looks in convenient applications, allowing for rapid changes in identity without commitment or...

 Beauty : Cosmetics : Wellness
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How to optimise skin longevity at a molecular level:

Carolina Reis Oliveira, co-founder of One Skin, on why we should be addressing the root causes of ageing rather than the symptoms.

 Beauty : Health : Wellness
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Five beauty and wellness brands exploring extremes:

Brands are going to bold and daring lengths in their production and product offer to meet new heights of exploration, exclusivity and...

 Beauty : Luxury : Production
Haircare Market 2021

Haircare Market 2021:

With growing expectations of functional personal care, hair brands are exploring scalp health, elevating natural hair and boosting...

 Beauty : Haircare : Wellness
SPF’s Skintellectual future

SPF’s Skintellectual future:

Brands are pioneering new methods to future-proof skin through hybrid products that combine sun protection properties with skincare...

 Beauty : Skincare : Suncare
How tech will shape a future of situational skincare

How tech will shape a future of situational skincare:

Taking cues from fitness and health apps, Routinely co-founder Charlotte Van Loock is using data to tailor and adapt skincare routines...

 Beauty : Technology : Health And Wellness
Wanderlust Beauty

Wanderlust Beauty:

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

 Travel : Beauty : Marketing
Synchronised Care

Synchronised Care:

Self-care is now a force for collective health that is interconnected with every aspect of our lives and interdependent on the world...

 Beauty : Health : Wellness
The future of fragrance is physi-motional

The future of fragrance is physi-motional:

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and fuse the functional with the...

 Luxury : Beauty : Technology
Anti-aspirational Beauty

Anti-aspirational Beauty:

For years, people have been sold an idealised version of beauty. But as attitudes to appearance become more inclusive and carefree,...

 Beauty : Marketing : Branding
Certified Skincare

Certified Skincare:

Beauty brands are turning to a series of labelling innovations to communicate radical transparency about ingredients, sustainability and...

 Beauty : Packaging : Technology
Beauty & Wellness 2030: Ritualistic, analytical and nostalgic

Beauty & Wellness 2030: Ritualistic, analytical and nostalgic:

In the decade ahead, beauty and wellbeing consumers will push back against superficial appearances to analyse and augment their physical...

 Beauty : Wellness : Technology
Club Psora’s network is destigmatising skin conditions

Club Psora’s network is destigmatising skin conditions:

Miriam Thom, founder of Club Psora, is building a new community around skin conditions — one that reframes chronic illness and...

 Health And Wellness : Beauty : Skincare
Enhanced Natural Beauty

Enhanced Natural Beauty:

Beauty consumers are shifting their focus from cosmetic fads to more natural enhancements that re-invent everyday looks.

 Beauty : Retail : Female Futures
Réduit is revolutionising skincare application

Réduit is revolutionising skincare application:

Paul Peros, founder of Réduit, discusses the beauty industry’s need to move away from hand-applied products to smart delivery devices...

 Beauty : Wellness : Technology
Fragrance Futures Market

Fragrance Futures Market:

Convenience-led homebody lifestyles are forging new paths for fragrance brands, as formulations become beneficial and marketing moves...

 Fragrance : Luxury : Beauty
Reclaiming Black Beauty

Reclaiming Black Beauty:

Innovative black founders are authentically understanding and prioritising the requirements of black beauty consumers, pushing the...

 Beauty : Retail : Inclusivity
Mood-boosting Beauty

Mood-boosting Beauty:

Cosmetics brands are taking cues from neuroscience to inform new products and support consumers with their skincare as well as...

 Beauty : Health And Wellness : Neuroscience
Recuperative Living

Recuperative Living:

In the aftermath of Covid-19, consumers’ collective concerns about hygiene, wellbeing and immunity will drive new directions in beauty...

 Beauty : Health : Wellness
Flat Age Beauty Market

Flat Age Beauty Market:

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their...

 Beauty : Advertising : The Flat Age Society
Ancestral Beauty

Ancestral Beauty:

Beauty brands are taking ownership of heritage through the revival of ancestral rituals and ingredients that celebrate – not appropriate...

 Beauty : Society : Culture
Skincare minimalism

Skincare minimalism:

Salima Issaoui, founder of Barcelona-based Uzza Skincare, discusses how a less-is-more approach could revolutionise the skincare industry.

 Beauty : Beauty Industry : Make Up

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Dove campaign highlights over-sexualisation of women in gaming

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Gaming : Dove : Beauty
Saint Laurent launches fine jewellery line News

Saint Laurent launches fine jewellery line

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Beauty : Technology : Youth
Dover Street Market creates space for microbiome-focused products News

Dover Street Market creates space for microbiome-focused products

Kind To Biome, the new seal of assurance certifying that beauty products and ingredients are gentle to the microbiome, is entering its first retail partnership with Dover Street Parfums Market (DSPM).

Beauty : Health & Wellness : Retail
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Spora digital artworks explore ASMR discomfort

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Stat: Brexit and cost of living crisis hinder growth in British beauty

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Beauty : Retail : Society
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