Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

Need to Know
05 : 11 : 19

Night Club aims to improve the wellbeing of night shift workers, small-batch beauty gets smaller, and attitudes to retirement saving are changing.

Google spotlights experimental apps for digital wellbeing

Digital Wellbeing Experiments, Google

Global – Google has launched a platform to encourage designers and developers to build digital wellbeing into their products.

Digital Wellbeing Experiments showcases ideas and experimental tools that promote better balance with technology. The platform builds on Google’s efforts to make digital wellbeing part of its products, such as Wind Down on Android or Take a Break reminders on YouTube. As well as featuring experiments created by Google’s own Creative Lab, Digital Wellbeing Experiments offers guides for others to create and submit their own concepts.

At launch, Google has created five experimental apps, each focused on a different behaviour. Unlock Clock, for example, displays the number of times you unlock your phone in a day. We Flip helps families and friends disconnect together by simultaneously setting their phones to Do Not Disturb mode, while Desert Island helps users find focus by limiting access to apps.

To learn more about how consumers are turning to Disengaging Devices to reduce their technology usage, read our Resilience Culture macrotrend.

Night Club is empowering night shift workers

Night Club by The Liminal Space Night Club by The Liminal Space
Night Club by The Liminal Space Night Club by The Liminal Space

UK – Night shift workers across the country now have access to the latest research on sleep health.

Launched by The Liminal Space, the Night Club initiative is designed to improve the wellbeing of the UK’s rapidly growing night shift economy. To do this, it has built a pop-up installation that only opens at night, travelling across the UK to bring cutting-edge research to hard-to-reach communities.

As part of the installation, researchers from Oxford University’s Sleep and Circadian Neuroscience Institute will develop the workers’ understanding of the link between sleep and mental health. They will also advise on diet, nutrition and exercise. To reach this often-forgotten workforce, Night Club has partnered with commercial brands such as Co-op, John Lewis and Thames Water to train their night shift workers.

The workplace of the future will prioritise not just the mental and physical health of its employees, but also increasingly their sleep health too.

Eponyma’s skincare products are unique

France – The brand creates highly customisable skincare that adapts to customers’ lifestyles.

Eponyma, a new beauty brand created by bespoke manufacturing company Procoluide, uses artificial intelligence to develop over 15,000 possible combinations. Customers are required to create a profile that determines the extrinsic and intrinsic factors that have an impact on their skin, such as their profession, where they live and their diet.

Consumers can also select the texture, colour and packaging; the final product even features their name. Then, the order is manufactured immediately and shipped within 48 hours. Since every formula is created as one unique batch, the system is automatically cleaned and sterilised to avoid cross-contamination.

As explored in our macrotrend Algorithmic Beauty, technology is not only shaping a new beauty ideal – it’s being harnessed to shape entirely new beauty products.

Eponyma Eponyma

Stat: Millennials are saving earlier for retirement

As today’s workforce face funding an increasing proportion of their own retirement, consumers are starting to plan and save earlier. According to the 2019 Wells Fargo Retirement study, there are stark differences between current retirees and younger generations.

‘For those still in the workforce, saving for a viable retirement lies almost entirely in their own hands, which requires a vastly different strategy and approach,’ says Fredrik Axsater, head of the Institutional Client Group for Wells Fargo Asset Management.

On average, Millennials are starting to save much earlier than Baby Boomers, but many hold mixed views about whether their savings are adequate. Just 55% of Millennials say they are saving enough for retirement and 31% cite ‘an unmanageable amount of debt’ as a barrier.

In our Money Market: Millennials, we consider how Millennials are anxious to ensure their future financial stability.

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