Paris – The salon by En, a subsidiary of Lenor, will offer hyper-personalised skincare treatments that draw inspiration from east Asian skincare philosophies.
En comprises four spaces, designed to be used for skin counselling, treatment, massage and essence blending. Following a personalised consultation, the salon adapts each beauty product to the customer’s skin type, combining the solutions to create the best possible blend for treatment.
The flagship store will be a showcase for the brand’s 100 beauty essences derived from plant extracts, rock salts and Japanese tea leaves. The skincare products, branded by studio Canaria, use geometric shapes rather than words to translate the ingredients on the label, creating a New Bricolage way of communicating that is decipherable by all.
Japanese beauty has long been overshadowed by the success of its South Korean counterpart, but new brands are helping the sector to reassert its position on the beauty map.