Spain – The luxury brand has launched a permanent sustainability-focused clothing and accessories collection that uses recycled materials and offsets plastic waste.
Eye/LOEWE/Nature – a play on ‘I love nature’ – features parkas constructed with technical, water-repellent materials and sweaters made from partly recycled cotton fibres. The range, which also includes re-usable water bottles and backpacks, is designed for outdoor wear, with new pieces added each season.
A dedicated logo featuring an eye symbol will be used on certain garments and as an internal motif within the company to highlight the start of its sustainability journey. Jonathan Anderson, creative director for the brand, describes Eye/LOEWE/Nature as ‘a laboratory for the rest of the brand to explore more sustainable practices’.