With countries like Canada having this year legalised the recreational use of cannabis, 2018 has marked a milestone for the drug with regards to widespread acceptance. As we look to the year ahead we will see a growing number of brands tapping into women’s use of cannabis as a health product to treat the symptoms of menstruation and menopause.
Earlier this year we saw the producer and distributor of health and wellness cannabis products, 48North, launch its new platform Latitude, which celebrates the real-life stories of women using cannabis to improve their health and wellbeing.
Another way brands are helping to drive the conversation around cannabis forward is by recognising the fact that men and women metabolise and therefore react to cannabis very differently. Based in Canada, Fleurish Cannabis has conducted extensive research to ensure that its products are specifically suited to the promotion of women’s health and wellness needs. ‘We know women prefer to use cannabis in the evening with a friend or partner,’ says founder Renée Ellison. ‘They also prefer to use cannabis that’s more fruity or floral in flavour.’