Global – In collaboration with renowned perfume house Givaudan, H&M has launched a wardrobe of fragrances offering 25 different scents.
The collection is divided into three distinct groups that fall on a spectrum of complexity and price. The Singles collection offers 10 foundation scents that revolve around a single note such as vanilla or yuzu. The Reveries range is more complex, with multifaceted fragrances designed to evoke an emotion or mood. The final group, The Essences, is a collection of five fine fragrances crafted with high-quality raw ingredients such as sandalwood and patchouli. Prices for the scents range from £3.99 ($5.24, €4.48) to £19.99 ($26.23 ,€22.45).
With perfume playing an important role in an individual’s identity, brands are exploring how to create fragrances in new formats or with niche ingredients that complement consumers’ evolving characters. Louis Vuitton recently launched a wardrobe of fragrances to assist men who are becoming both experimental and creative with fashion.