Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector

Behaviours : Big Ideas

Why it’s time for luxury fragrance to slow down

By Kathryn Bishop 06 : 06 : 2018 Luxury : Beauty : Retail

Joshua Woods, founder of online fragrance platform The Olfactive, on why a more immersive, personal approach will drive customer loyalty in the luxury fragrances market.

Why it’s time for luxury fragrance to slow down
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