Beauty

From new product launches to inspiring campaigns, discover the trends impacting the beauty sector.

Behaviours : Big Ideas

How to cater for the time-strapped beauty consumer

By Daniela Walker and Jessica Smith 13 : 11 : 2017 Beauty : Skincare : Branding

While multiple-step beauty is popular in South Korea, Western consumers are looking for multipurpose universal products to minimise their routine and declutter their bathroom shelves.

How to cater for the time-strapped beauty consumer

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