The Upstreamists
Video
Tribes

The Upstreamists:

Fuelled by the backlash against clean eating, these food and drink consumers reject fad diets and treat food...

Low-impact Eaters
Video
Tribes

Low-impact Eaters:

Members of this tribe are changing their eating habits owing to increasing anxiety about the state of the...

Young Vietnamese Luxurians
Video
Tribes

Young Vietnamese Luxurians:

Ambitious, stylish and intelligent, young Vietnamese luxurians are taking full advantage of the country’s...

Mexican Luxurians
Video
Tribes

Mexican Luxurians:

From supporting local designers to connecting with the region’s rich artisanal culture, this...

Beauty Backlashers
Video
Tribes

Beauty Backlashers:

This tribe is actively rejecting the prevailing narratives in the beauty industry and searching for brands,...

Skinthusiasts
Video
Tribes

Skinthusiasts:

Thanks to the rise in internet forums and skincare blogs, these beauty consumers are armed with...

Life-long Learners
Video
Tribes

Life-long Learners :

This tribe of high-net-worth high achievers are more interested in spending their money on self-enriching...

Anti-luxurians
Video
Tribes

Anti-luxurians:

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that...

Fastronomic Foodies
Video
Tribes

Fastronomic Foodies:

For Fastronomic Foodies, food must be convenient and high quality. Meet the tastemakers who...

Party-totallers
Video
Tribes

Party-totallers:

Tired of a culture that normalises inebriation and places alcohol at the centre of every event,...

Beauty Mavericks
Video
Tribes

Beauty Mavericks:

The Beauty Mavericks have gone their own way, creating their own products and services to cater for their...

Holistic Athletes
Video
Tribes

Holistic Athletes:

A desire to balance their minds, meals and bodies as well as their skin keeps Holistic Athletes...

Waste Warriors
Video
Tribes

Waste Warriors:

Motivated, disciplined and inventive, Waste Warriors around the world are doing everything they can to...

Gen Viz
Video
Tribes

Gen Viz:

Gen Viz is a global, liberal and visual-first tribe at the forefront of key emerging trends among Generation Z.

Kidpreneurs
Video
Tribes

Kidpreneurs:

Ambitious and fearless, this subset of Generation Z knows exactly what they want in life and are willing to...

Live Streamers
Video
Tribes

Live Streamers:

Live Streamers live their lives through the lens of Periscope, sharing their thoughts, their talents, even...

The IM Crowd
Video
Tribes

The IM Crowd:

Email and phone calls are outdated forms of communication in the eyes of the IM Crowd, which prefers to...

Sixth Continent Luxurians
Video
Tribes

Sixth Continent Luxurians:

The Sixth Continentals are the restless, borderless luxurians who are reshaping the luxury sector to fit...

Ascetic Luxurians
Video
Tribes

Ascetic Luxurians:

High-minded individuals seeking meaning and fulfilment, Ascetic Luxurians are a privileged set who shun the...

New Indian Tastemakers Tribes

New Indian Tastemakers:

As more consumers in India become connected to the internet and plugged into what’s new in fashion, food...

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