What's next for sustainability? Collective action Opinion

What's next for sustainability? Collective action:

As global heating reaches boiling point, Andres Colmenares, co-director of IAM, asks how brands can address...

Why internal culture is crucial for business success Opinion

Why internal culture is crucial for business success:

Businesses are swapping productivity and peak performance for a culture of connection, belonging and...

Streetwear: are we buying the fuss or the fabric? Opinion

Streetwear: are we buying the fuss or the fabric?:

The co-founders of nascent fashion brand Ballyhoo discuss why the future of hype lies in informed curation...

The future of fashion is… farming? Opinion

The future of fashion is… farming?:

Allbirds’ head of sustainability, Hana Kajimura, says it’s time for the industry to reduce carbon impacts...

Why a hybrid approach is the future of events Opinion

Why a hybrid approach is the future of events:

As some regions re-open, the virtual spaces that provided a lifeline for brands are going nowhere. Instead,...

Retailers must think beyond the category to compete Opinion

Retailers must think beyond the category to compete:

It’s no longer enough to offer local events at flagship stores – now, retail must take inspiration from...

We’re living in the age of the Meme Brand Opinion

We’re living in the age of the Meme Brand:

Welcome to kamikaze capitalism, where business rules are inverted, creative destruction becomes destructive...

The future of fragrance is physi-motional Opinion

The future of fragrance is physi-motional:

Scent has long transcended time and space. Now, it’s being used to connect humans, bridge digital gaps and...

We must re-centre wellness on POC experiences Opinion

We must re-centre wellness on POC experiences:

Poonam Dhuffer, founder of self-awareness platform YSM8, says it’s time for the wellness to re-centre on...

Will NFT luxury assets transform consumer values? Opinion

Will NFT luxury assets transform consumer values?:

Artist Sebastian ErraZuriz and his studio have created Digital Diamonds, the world’s first crypto gems. But...

It’s time sexual wellness got real Opinion

It’s time sexual wellness got real:

The most interesting part of sexual wellness R&D is how it’s helping us to better understand human sexuality...

How luxury car brands can navigate an electric future Opinion

How luxury car brands can navigate an electric future:

The car has always been a mark of independence, freedom and status but as innovation and attitudes to...

Why brands must learn from the film and gaming universe Opinion

Why brands must learn from the film and gaming universe:

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across...

Noshtalgia: why classic tastes are driving food innovation Opinion

Noshtalgia: why classic tastes are driving food innovation:

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and...

My computer tells me you’re bored – should you care? Opinion

My computer tells me you’re bored – should you care?:

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring...

Transforming cult food brands for global audiences Opinion

Transforming cult food brands for global audiences:

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality...

Transparency means business in the Covid age Opinion

Transparency means business in the Covid age:

Covid-19 brings an opportunity for brands to radicalise a generation of recycling moderates into consumers...

Placesonas: the new imperative for brands’ smart assistants Opinion

Placesonas: the new imperative for brands’ smart assistants:

Smart assistants are breaking out of the home – so businesses must consider the new contexts and...

Greener marketing for the Transformative Twenties Opinion

Greener marketing for the Transformative Twenties:

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push...

Edu-packaging heralds a new direction for phygital play Opinion

Edu-packaging heralds a new direction for phygital play:

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new...

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