The Rise of the Expert Influencer Opinion

The Rise of the Expert Influencer:

As users increasingly seek transparency, trust and intention on Instagram, a new wave of influencers are...

The case for AI as Augmented Intelligence Opinion

The case for AI as Augmented Intelligence:

Inspired by the excitement seen at SXSW 2023, Brazilian agency Box1824’s CEO Paula Englert and...

In our body hostility era Opinion

In our body hostility era:

After a decade of dieting rebranded as wellness and a Western awakening to inclusivity and representation of...

Yassified Marketing Opinion

Yassified Marketing:

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell...

Right to Repair laws take on big tech Opinion

Right to Repair laws take on big tech:

New repairability laws are encouraging eco-aware business models. But will corporate power comply?

Wearables: the at-home doctor Opinion

Wearables: the at-home doctor:

Wearables may have been a novelty 10 years ago, but today they have the ability to elevate human potential,...

Autonomous vehicles: moonshot or reality? Opinion

Autonomous vehicles: moonshot or reality?:

After more than a decade of moonshots, reality is setting in for the autonomous vehicle market.

So far, so what, Sephora? Opinion

So far, so what, Sephora?:

PR and brand-building expert Jo Jones on why the long-awaited and anticipated relaunch of Sephora in the UK...

How to curb clothing consumption? Opinion

How to curb clothing consumption?:

Journalist, lecturer and sustainability adviser Olivia Pinnock explores the need for de-growth in the...

Coffee: the new wellness ingredient? Opinion

Coffee: the new wellness ingredient?:

FutureBrand’s strategy director, Ashleigh Steinhobel, explores evolving health-focused directions in...

The Clean Beauty Evolution Opinion

The Clean Beauty Evolution:

David Hjalmarsson, co-founder of biome-friendly assurance mark Kind To Biome, predicts how the clean beauty...

How medicine can learn from gaming Opinion

How medicine can learn from gaming:

Clinical learning experiences through simulation have gained momentum and virtual reality (VR) is emerging...

Can organisational structures act like water? Opinion

Can organisational structures act like water?:

Too often, hierarchies within businesses stifle innovation and restrict the flow of ideas. There is much to...

How infrastructure will unlock digital nomadism Opinion

How infrastructure will unlock digital nomadism:

As remote working and nomadic visas become reality, the development of rural and suburban infrastructures...

We must co-create to decolonise fashion Opinion

We must co-create to decolonise fashion:

Current sustainability initiatives are failing to decolonise the fashion and textiles industries. How can...

Why the lingerie sector must evolve for Gen Z Opinion

Why the lingerie sector must evolve for Gen Z:

Once considered aspirational, sculpted bodies clad in skimpy lingerie no longer cut it for Generation Z. How...

Youth culture is entering its flat age future Opinion

Youth culture is entering its flat age future:

TikTok trends were once thought of as the epitome of youth culture. Now, senior creators and retirement...

Why ambience will define future homes Opinion

Why ambience will define future homes:

While technology is often associated with distraction, digitised ambience can offer subtle solutions to...

The Optimised Self: What’s next for design? Opinion

The Optimised Self: What’s next for design?:

We’re all familiar with trackers that monitor our physical health. But as we take our mental wellbeing more...

Neo-collectivism is the future of organisational change Opinion

Neo-collectivism is the future of organisational change:

Neo-collectivism isn’t just a better brand image for socialism in a Web3 age, it’s the future of business...

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