Mixed reality will reinforce retail’s human touch Opinion

Mixed reality will reinforce retail’s human touch:

UNIT9’s Maciej Zasada on why shoppers’ physical connection to real products, combined with an augmented...

Dear brands: please stop selling us your activism Opinion

Dear brands: please stop selling us your activism:

Generation Z is being targeted with empty promises of peace, love and change. Tori West explains why...

Where mindful influencers are going wrong Opinion

Where mindful influencers are going wrong:

They tell followers to reduce their use of social media but don’t appear to practice what they preach.

Empowering women makes perfect business sense – it’s a fact-based truth Opinion

Empowering women makes perfect business sense – it’s a fact-based truth:

On International Women’s Day, Jamie Holtum, strategy director at FutureBrand London, evidences...

Sustainability has become a luxury privilege Opinion

Sustainability has become a luxury privilege:

Virgil Abloh's reusable water bottle for Evian is indicative of luxury's new mindset – but shouldn't...

Is Spotify’s mute button a sound idea? Opinion

Is Spotify’s mute button a sound idea?:

Alex Brammer, a UK music lawyer, considers whether hiding content is a reasonable compromise or a risk to...

Mainstream media must be more inclusive of asexual people Opinion

Mainstream media must be more inclusive of asexual people:

At a time of greater inclusivity, asexual people remain invisible in Western culture, argues Michael Paramo....

Why have luxurians become Doomsday fanatics? Opinion

Why have luxurians become Doomsday fanatics?:

The rich are spending billions of dollars preparing for disaster. Why aren’t they using their wealth to make...

Should coffee chains ask teens for ID? Opinion

Should coffee chains ask teens for ID?:

With a major UK brand refusing to serve coffee to some teens, could the high street welcome a...

Why fairness should be at the centre of your brand Opinion

Why fairness should be at the centre of your brand:

How brands that give consumers choice and demonstrate they are listening will be best placed to combat the...

Is it time to embrace Generation Zen? Opinion

Is it time to embrace Generation Zen?:

With Generation Z embodying the era of cautious hedonism, is the thrill of 'live fast, die young' being laid...

Have we overdosed on CBD? Opinion

Have we overdosed on CBD?:

Is this cannabis compound a new miracle elixir or does its global hype mean we’ve already hit peak CBD?

Can football clubs become the ultimate civic brands? Opinion

Can football clubs become the ultimate civic brands?:

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to...

Why protein needs a New Masculinity rebranding Opinion

Why protein needs a New Masculinity rebranding:

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives...

How AI is sizing up footwear retail’s future Opinion

How AI is sizing up footwear retail’s future:

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever...

The new rules of affluent Chinese travel Opinion

The new rules of affluent Chinese travel:

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic...

Has Netflix exposed a dark future for advertising? Opinion

Has Netflix exposed a dark future for advertising?:

Netflix was recently accused of tailoring its visuals to the race of its users. Is it clever...

Is Monzo misleading Millennials? Opinion

Is Monzo misleading Millennials?:

Challenging banking archetypes comes easily to Monzo. But does its crowdfunding strategy exploit...

Could copycat cosmetics re-ignite creativity in beauty? Opinion

Could copycat cosmetics re-ignite creativity in beauty?:

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics...

Why Millennial family travel will foster a generation of woke kids Opinion

Why Millennial family travel will foster a generation of woke kids:

Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most...

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