The Covid-19 pandemic will reshape travel as we know it Opinion

The Covid-19 pandemic will reshape travel as we know it:

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to...

Covid-19 has brought chaos – and vast new possibilities Opinion

Covid-19 has brought chaos – and vast new possibilities:

With existing systems crumbling, businesses will need to quickly recalibrate, using fear as a positive...

Covid-19 is accelerating our working landscape Opinion

Covid-19 is accelerating our working landscape:

The fallout from Covid-19 has transformed not only how people in the UK work but where, marking a major...

To understand TikTok, act like one of its locals Opinion

To understand TikTok, act like one of its locals:

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time...

Tech brands must address the environmental emergency Opinion

Tech brands must address the environmental emergency:

The challenge for tech firms over the next decade is to make the transition from profitability to...

Hoteliers must embrace the rise of non-monogamy Opinion

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections...

The future of work lies beyond our city centres Opinion

The future of work lies beyond our city centres:

Next-generation communities, workplaces and innovation can be found in our emerging economic hotspots, says...

The smell of success: scent as the future of engagement Opinion

The smell of success: scent as the future of engagement:

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional...

Promote sustainable design thinking from the start Opinion

Promote sustainable design thinking from the start:

The founder of industrial design agency Morrama emphasises the need for greater research and scrutiny to...

Forget mental health, let’s discuss emotional fitness Opinion

Forget mental health, let’s discuss emotional fitness:

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education...

Can music cut through the red tape of pharma? Opinion

Can music cut through the red tape of pharma?:

Sound branding could help traditionally silent pharmaceutical brands to cut through regulation and...

AI has a dirty secret: its carbon footprint Opinion

AI has a dirty secret: its carbon footprint:

Technology brands serious about sustainability must consider the environmental impact of incessant digital...

We must safeguard emotion in the future workplace Opinion

We must safeguard emotion in the future workplace:

From companies with care as a core value to hiring for EQ, why appreciating your teams’ emotions will drive...

Families have evolved. Why haven’t brands caught up? Opinion

Families have evolved. Why haven’t brands caught up?:

Brands and advertisers are ignoring modern families. Could one solution lie in switching around the...

The new influences shaping colour forecasting Opinion

The new influences shaping colour forecasting:

Catwalks have historically set colour trends, says James Cropper’s Mark Starrs, but in today’s digital-first...

Flexibility must sit at the heart of place branding Opinion

Flexibility must sit at the heart of place branding:

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable...

Instagram isn’t the space for sustainable fashion Opinion

Instagram isn’t the space for sustainable fashion:

As more brands strive to be sustainable, it’s time to re-think social platforms that promote incessant...

Why flop accounts aren’t the future of news Opinion

Why flop accounts aren’t the future of news:

They might be labelled the most woke generation yet, but the Instagram accounts of today’s teenagers tell a...

Will single-person households create a health crisis? Opinion

Will single-person households create a health crisis?:

As the number of people living alone increases in South Korea, mental and physical health issues are...

The future of urban mobility lies in sustainability Opinion

The future of urban mobility lies in sustainability:

Forget the behavioural whims of generation X, Y or Z – travel in tomorrow’s cities will be grounded in...

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