What exactly do consumers see in clear drinks? Opinion

What exactly do consumers see in clear drinks?:

Professor Charles Spence of Oxford University examines whether a lack of colour can bring success in the...

Does animal-free fashion equate to guilt-free garments? Opinion

Does animal-free fashion equate to guilt-free garments?:

Fashion giant ASOS has banned the selling of certain animal products, but will this stop the fast-fashion...

To serve Gen Z brands must get philosophical Opinion

To serve Gen Z brands must get philosophical:

Brand longevity isn't just about user experience, but forming an understanding of the worldview of...

Should we leave nostalgia in the past? Opinion

Should we leave nostalgia in the past?:

As nostalgia saturates more of what we consume, there is a danger that societies will regress to a...

Is a childfree lifestyle the new vegan? Opinion

Is a childfree lifestyle the new vegan?:

From environmental to financial impacts, societal concerns to self-doubt, more and more people are asking...

Has the inclusivity movement become too tokenistic? Opinion

Has the inclusivity movement become too tokenistic?:

By highlighting individuals' so-called physical imperfections and disabilities fashion brands risk appearing...

Why the high street must learn from the mall Opinion

Why the high street must learn from the mall:

The 2018 Grimsey Review shows just how few town centres have adopted a community-first ethos, but are they...

Is Hollywood marketing failing women? Opinion

Is Hollywood marketing failing women?:

As female-led film marketing errs on tokenism, TV campaigns are stepping up to inspire and educate modern...

Does fake meat have a marketing problem? Opinion

Does fake meat have a marketing problem?:

Why the meat industry's attempts to control the language around plant-based and in-vitro alternatives is...

Why do consumers only pay lip service to sustainable tourism? Opinion

Why do consumers only pay lip service to sustainable tourism?:

Kathleen Ahamed-Broadhurst of sustainable tourism development firm EplerWood on the need for new metrics to...

Could tech brands do more to combat phone addiction? Opinion

Could tech brands do more to combat phone addiction?:

Global technology companies and app creators might be addressing technology addiction, but are they doing...

Yes, gaming can be good for mental health Opinion

Yes, gaming can be good for mental health:

The World Health Organization has officially recognised gaming as an addictive disorder, but it fails to...

Can a smart bracelet combat sexual assault on campus? Opinion

Can a smart bracelet combat sexual assault on campus?:

Buzz is a new device that alerts the wearer the more they drink. But does it demonstrate greater social...

Could fare-free public transport reduce cities’ pollution? Opinion

Could fare-free public transport reduce cities’ pollution?:

To combat toxic air, local and national governments are exploring ways to encourage citizens to leave their...

Why brands must demystify children’s meal times Opinion

Why brands must demystify children’s meal times:

Beth Bentley, global vice-president of strategy at Virtue Worldwide, on why brands play a crucial role in...

Can technology save the bank as we know it? Opinion

Can technology save the bank as we know it?:

Consumers’ on-the-go lifestyles have driven demand for convenience in all aspects of daily life, but as...

Why lab-grown diamonds are the future of luxury jewellery Opinion

Why lab-grown diamonds are the future of luxury jewellery:

As luxury consumers become more interested in the provenance of their purchases, Alan Frampton, director of...

Have Instagram influencers lost their sway? Opinion

Have Instagram influencers lost their sway?:

As consumers become acutely aware of sponsored Instagram posts, will a new form of authentic brand promotion...

Should we let kids play with Alexa? Opinion

Should we let kids play with Alexa?:

Brands need to win the argument for voice-based interaction rather than being reactionary.

Why the GDPR signals a greater battle over data Opinion

Why the GDPR signals a greater battle over data:

Irene Ng, chairman of the HAT Foundation Group, explores how regulations such as the GDPR are just the...

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