Why do Londoners love Nike so much?
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Opinion

Why do Londoners love Nike so much?:

The sportswear found success this week because it listened to its consumers.

Are Lady Doritos the problem? Opinion

Are Lady Doritos the problem?:

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours...

How will electric vehicles change the forecourt? Opinion

How will electric vehicles change the forecourt?:

The increased dwell time needed to charge an EV presents a new opportunity for the retail and hospitality...

Is Revlon really ready to get woke? Opinion

Is Revlon really ready to get woke?:

The beauty brand is the just latest example of the industry embracing activists in its advertising, but the...

How should we measure the wealth of a nation? Opinion

How should we measure the wealth of a nation?:

Why society needs to find metrics of success that go beyond GDP.

Should we trust an app to prevent pregnancy? Opinion

Should we trust an app to prevent pregnancy?:

A scandal surrounding contraception app Natural Cycles makes it clear why we must tread carefully when it...

Why can’t brands pack in their plastic obsession? Opinion

Why can’t brands pack in their plastic obsession?:

Theresa May's announcement of a 25-year war on plastic show how far brands are from tackling the issue.

Is modern dating in crisis? Opinion

Is modern dating in crisis?:

How can dating brands avoid being ditched and re-ignite passion among consumers?

What happens when brands retain control of their products? Opinion

What happens when brands retain control of their products? :

Apple’s recent battery scandal hints at broader discrepancy between brands’ and consumers’ concept of...

Should brands open-source their data to remove AI bias? Opinion

Should brands open-source their data to remove AI bias?:

Why opening up your business to a competitor's AI may help future-proof your products and services.

How can spirits brands make whisky more accessible? Opinion

How can spirits brands make whisky more accessible?:

Why adopting new retail models could save flagging whisky sales.

Can open source data create an AI deity? Opinion

Can open source data create an AI deity?:

With AI set to achieve ever greater agency, the need to establish ethical frameworks for its development are...

How is immersive co-creation boosting fan loyalty? Opinion

How is immersive co-creation boosting fan loyalty?:

Cult band KLF's latest happening provides a powerful case study in fomenting fanaticism.

Will brands start selling digital apparel in video games? Opinion

Will brands start selling digital apparel in video games?:

Innovators are looking to the blockchain to create a universal marketplace for in-game items.

How can we make coffee culture sustainable? Opinion

How can we make coffee culture sustainable?:

Consumers often overlook the unsustainability of their coffee consumption, but new brand-led initiatives are...

Should brands be capitalising on self-care? Opinion

Should brands be capitalising on self-care?:

Brands are co-opting self-care as a buzzword to sell products with only tenuous links to mental wellbeing.

What if every day was Black Friday? Opinion

What if every day was Black Friday?:

With Amazon and Calvin Klein leading the way, is daily adaptive pricing the retail model of the future?

Will new models of home finance shape the family of the future? Opinion

Will new models of home finance shape the family of the future?:

With home ownership becoming difficult for many Millennials, cohabitation will increasingly define...

Will the digital pill revolutionise healthcare? Opinion

Will the digital pill revolutionise healthcare?:

Digital pills herald a new era of intelligent healthcare, but as with all tracking technologies there are...

Is Walmart’s collaboration with Lord & Taylor a mistake? Opinion

Is Walmart’s collaboration with Lord & Taylor a mistake?:

Given the companies’ differing target audiences, identity and price tag, is their collaboration doomed from...

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