Edu-packaging heralds a new direction for phygital play Opinion

Edu-packaging heralds a new direction for phygital play:

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new...

Inclusive exclusivity is the new retail experience Opinion

Inclusive exclusivity is the new retail experience:

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for...

This is what real disruption looks like Opinion

This is what real disruption looks like:

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how...

Product design is failing its problem-solving purpose Opinion

Product design is failing its problem-solving purpose:

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin...

It’s time for brands to engage with de-growth Opinion

It’s time for brands to engage with de-growth:

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community...

Will Covid quell fashion’s ‘more is more’ mindset? Opinion

Will Covid quell fashion’s ‘more is more’ mindset?:

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic...

It’s time to decolonise education, say Gen Z Opinion

It’s time to decolonise education, say Gen Z:

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours...

Raw and real: a new era for influencer marketing Opinion

Raw and real: a new era for influencer marketing:

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work...

Retailers must digitise fashion for the Covid era Opinion

Retailers must digitise fashion for the Covid era:

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways...

Brazil’s communities are teaching brands a resilience lesson Opinion

Brazil’s communities are teaching brands a resilience lesson:

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own...

Dear business leaders: black people are tired Opinion

Dear business leaders: black people are tired:

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes...

What really matters to brands? Opinion

What really matters to brands?:

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop...

The post-Covid consumer: hedonistic or minimalist? Opinion

The post-Covid consumer: hedonistic or minimalist?:

Brands and businesses must prepare for polarised responses to the pandemic as established consumer paradigms...

We must rethink hotel design for a brave new world Opinion

We must rethink hotel design for a brave new world:

Luxury hotels are being challenged to swap opulent interiors for considered spaces and hygienic materials in...

Re-imagining hype: post-Covid menswear mindsets Opinion

Re-imagining hype: post-Covid menswear mindsets:

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with...

In lockdown, experiential retail is screwed. Or is it? Opinion

In lockdown, experiential retail is screwed. Or is it?:

With the physical world shutting down, it’s even more imperative that online retailers turn transactional...

The productivity paradox of self-isolation Opinion

The productivity paradox of self-isolation:

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting...

Now is the time for brands in China to champion sustainability Opinion

Now is the time for brands in China to champion sustainability:

The spread of Covid-19 in China has afforded business vital breathing space to get their future-facing,...

The Covid-19 pandemic will reshape travel as we know it Opinion

The Covid-19 pandemic will reshape travel as we know it:

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to...

Covid-19 has brought chaos – and vast new possibilities Opinion

Covid-19 has brought chaos – and vast new possibilities:

With existing systems crumbling, businesses will need to quickly recalibrate, using fear as a positive...

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