Have we overdosed on CBD? Opinion

Have we overdosed on CBD?:

Is this cannabis compound a new miracle elixir or does its global hype mean we’ve already hit peak CBD?

Can football clubs become the ultimate civic brands? Opinion

Can football clubs become the ultimate civic brands?:

A rise in incidents of discrimination on the terraces is driving debate about the game’s role in helping to...

Why protein needs a New Masculinity rebranding Opinion

Why protein needs a New Masculinity rebranding:

With men keen to explore plant-based diets, are FMCG brands ready to change their marketing narratives...

How AI is sizing up footwear retail’s future Opinion

How AI is sizing up footwear retail’s future:

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever...

The new rules of affluent Chinese travel Opinion

The new rules of affluent Chinese travel:

With 100m new outbound Chinese tourists forecast in the next decade, travel brands will witness a seismic...

Has Netflix exposed a dark future for advertising? Opinion

Has Netflix exposed a dark future for advertising?:

Netflix was recently accused of tailoring its visuals to the race of its users. Is it clever...

Is Monzo misleading Millennials? Opinion

Is Monzo misleading Millennials?:

Challenging banking archetypes comes easily to Monzo. But does its crowdfunding strategy exploit...

Could copycat cosmetics re-ignite creativity in beauty? Opinion

Could copycat cosmetics re-ignite creativity in beauty?:

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics...

Why Millennial family travel will foster a generation of woke kids Opinion

Why Millennial family travel will foster a generation of woke kids:

Will a combination of wanderlust and greater working flexibility help Millennial parents raise the most...

Can conspicuous conshumanism create a better future? Opinion

Can conspicuous conshumanism create a better future?:

Why it’s time for brands to step up and help consumers show off their humane worth, rather than monetary...

Why the luxury industry can’t ignore immigrant consumers Opinion

Why the luxury industry can’t ignore immigrant consumers:

Amid President Trump’s ongoing bombast, the USA’s new luxury market is being powered by the upward mobility...

Can fashion brands destigmatise the Sad Boy? Opinion

Can fashion brands destigmatise the Sad Boy?:

Retail brands are allowing women to literally wear their emotions on their sleeve. So why aren’t they doing...

Can Western brands break into China's Singles Day? Opinion

Can Western brands break into China's Singles Day?:

With China's recent Singles Day winning over $30bn in sales, can Western brands maximise on this unstoppable...

Are cities still the best place for creatives? Opinion

Are cities still the best place for creatives?:

What if fresh, original thinking was no longer the preserve of a megacity? Karen Rosenkranz, trend...

Why retail programming will outshine product Opinion

Why retail programming will outshine product:

A new template is emerging for a successful shopping experience, and it has little to do with the products...

Video games are an untapped opportunity for brands Opinion

Video games are an untapped opportunity for brands:

As the physical and digital worlds continue to blur, brands have an opportunity to innovate within the video...

Will adaptogens destroy our ecology? Opinion

Will adaptogens destroy our ecology?:

Increasing global demand for adaptogens and Ayurvedic herbs is putting plant species under strain. It’s time...

Blokes and beauty: why brands need to watch their language Opinion

Blokes and beauty: why brands need to watch their language:

Michael Sheridan, founder of retail design agency Sheridan&Co, says the men’s beauty sector is ripe for...

Future Homes: How design will humanise AI in the home Opinion

Future Homes: How design will humanise AI in the home:

As apps move from our phones to home interiors, Will Howe, director of Map Project Office, says future...

Should data define brand storytelling? Opinion

Should data define brand storytelling?:

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History,...

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