How luxury car brands can navigate an electric future Opinion

How luxury car brands can navigate an electric future:

The car has always been a mark of independence, freedom and status but as innovation and attitudes to...

Why brands must learn from the film and gaming universe Opinion

Why brands must learn from the film and gaming universe:

Brands must offer consumers the escapism they crave as routine fatigue sets in and new lockdowns loom across...

Noshtalgia: why classic tastes are driving food innovation Opinion

Noshtalgia: why classic tastes are driving food innovation:

From alternative ingredients to monthly delivery drops, the quest for comfort, childhood flavours and...

My computer tells me you’re bored – should you care? Opinion

My computer tells me you’re bored – should you care?:

The use of facial and emotional recognition still splits opinion. But with transparency, it could bring...

Transforming cult food brands for global audiences Opinion

Transforming cult food brands for global audiences:

It’s no longer enough for food brands to have great tasting products. Now, they must build a personality...

Transparency means business in the Covid age Opinion

Transparency means business in the Covid age:

Covid-19 brings an opportunity for brands to radicalise a generation of recycling moderates into consumers...

Placesonas: the new imperative for brands’ smart assistants Opinion

Placesonas: the new imperative for brands’ smart assistants:

Smart assistants are breaking out of the home – so businesses must consider the new contexts and...

Greener marketing for the Transformative Twenties Opinion

Greener marketing for the Transformative Twenties:

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push...

Edu-packaging heralds a new direction for phygital play Opinion

Edu-packaging heralds a new direction for phygital play:

From chocolate to home deliveries, packaging is fast becoming a canvas on which brands can deliver new...

Inclusive exclusivity is the new retail experience Opinion

Inclusive exclusivity is the new retail experience:

With retail experiences limited by the pandemic, brands are driving desire by creating secretive spaces for...

This is what real disruption looks like Opinion

This is what real disruption looks like:

Covid-19 has given the world a glimpse of what true disruption looks like. Now, it should change how...

Product design is failing its problem-solving purpose Opinion

Product design is failing its problem-solving purpose:

In the era of circular economy enthusiasts, designers should stop rehashing existing products and begin...

It’s time for brands to engage with de-growth Opinion

It’s time for brands to engage with de-growth:

The pace of the last decade combined with a tumultuous 2020 is driving people towards radical community...

Will Covid quell fashion’s ‘more is more’ mindset? Opinion

Will Covid quell fashion’s ‘more is more’ mindset?:

With smaller brands struggling to stay afloat and larger brands left with stock but no demand, the pandemic...

It’s time to decolonise education, say Gen Z Opinion

It’s time to decolonise education, say Gen Z:

Galvanised by the Black Lives Matter movement, Generation Z are using social media to (un)learn behaviours...

Raw and real: a new era for influencer marketing Opinion

Raw and real: a new era for influencer marketing:

A migration towards smaller influencers more deeply in touch with their audiences will shape how brands work...

Retailers must digitise fashion for the Covid era Opinion

Retailers must digitise fashion for the Covid era:

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways...

Brazil’s communities are teaching brands a resilience lesson Opinion

Brazil’s communities are teaching brands a resilience lesson:

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own...

Dear business leaders: black people are tired Opinion

Dear business leaders: black people are tired:

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes...

What really matters to brands? Opinion

What really matters to brands?:

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop...

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