Retailers must digitise fashion for the Covid era Opinion

Retailers must digitise fashion for the Covid era:

Bruno Antunes Luis, co-founder of Gaspard + Bruno, on how hyper-real digital solutions offer untapped ways...

Brazil’s communities are teaching brands a resilience lesson Opinion

Brazil’s communities are teaching brands a resilience lesson:

With the government failing to meet their expectations, Brazil’s informal settlements are carving their own...

Dear business leaders: black people are tired Opinion

Dear business leaders: black people are tired:

As company leaders, remember your humanity, suspend your disbelief and work to become anti-racist, writes...

What really matters to brands? Opinion

What really matters to brands?:

Instead of using the fallout from George Floyd’s murder to improve their social equity, brands need to stop...

The post-Covid consumer: hedonistic or minimalist? Opinion

The post-Covid consumer: hedonistic or minimalist?:

Brands and businesses must prepare for polarised responses to the pandemic as established consumer paradigms...

We must rethink hotel design for a brave new world Opinion

We must rethink hotel design for a brave new world:

Luxury hotels are being challenged to swap opulent interiors for considered spaces and hygienic materials in...

Re-imagining hype: post-Covid menswear mindsets Opinion

Re-imagining hype: post-Covid menswear mindsets:

The current pandemic is driving street and menswear aficionados to re-evaluate their relationship with...

In lockdown, experiential retail is screwed. Or is it? Opinion

In lockdown, experiential retail is screwed. Or is it?:

With the physical world shutting down, it’s even more imperative that online retailers turn transactional...

The productivity paradox of self-isolation Opinion

The productivity paradox of self-isolation:

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting...

Now is the time for brands in China to champion sustainability Opinion

Now is the time for brands in China to champion sustainability:

The spread of Covid-19 in China has afforded business vital breathing space to get their future-facing,...

The Covid-19 pandemic will reshape travel as we know it Opinion

The Covid-19 pandemic will reshape travel as we know it:

Travel has become meaningless. Now, the Covid-19 pandemic has granted travel brands an opportunity to...

Covid-19 has brought chaos – and vast new possibilities Opinion

Covid-19 has brought chaos – and vast new possibilities:

With existing systems crumbling, businesses will need to quickly recalibrate, using fear as a positive...

Covid-19 is accelerating our working landscape Opinion

Covid-19 is accelerating our working landscape:

The fallout from Covid-19 has transformed not only how people in the UK work but where, marking a major...

To understand TikTok, act like one of its locals Opinion

To understand TikTok, act like one of its locals:

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time...

Tech brands must address the environmental emergency Opinion

Tech brands must address the environmental emergency:

The challenge for tech firms over the next decade is to make the transition from profitability to...

Hoteliers must embrace the rise of non-monogamy Opinion

Hoteliers must embrace the rise of non-monogamy:

Retreats for more than two will emerge as people begin to take up multiple relationships or seek connections...

The future of work lies beyond our city centres Opinion

The future of work lies beyond our city centres:

Next-generation communities, workplaces and innovation can be found in our emerging economic hotspots, says...

The smell of success: scent as the future of engagement Opinion

The smell of success: scent as the future of engagement:

Companies are tapping into the benefits associated with fragrance, and its potential to create emotional...

Promote sustainable design thinking from the start Opinion

Promote sustainable design thinking from the start:

The founder of industrial design agency Morrama emphasises the need for greater research and scrutiny to...

Forget mental health, let’s discuss emotional fitness Opinion

Forget mental health, let’s discuss emotional fitness:

Nick Bennett, CEO and co-founder of Fika, on the student mental health crisis being an issue of education...

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