Consumer attitudes 09/10

Despite the proliferation of ways to access, aggregate and engage with news online, friends and family still come first when we seek out opinions that matter, suggests the most recent Consumer Attitudes Audit by The Future Laboratory.

Social media may have the power to draw us into the matrix, but, when it comes to making decisions about what we find there, partners, family members and old-media stalwarts such as television still triumph over their online equivalents, according to the 1,000 householders polled as part of the biannual Consumer Attitudes Audit.