Power of THREE: Simple Nendo design stacks up

Tokyo – Slick packaging design for Japanese cosmetics brand THREE by design studio Nendo shows a minimal luxury aesthetic.

THREE refers to the brand’s fundamental values: natural, honest and creative. Subtle shades of grey were used in the packaging to distinguish between the skincare and make-up lines, while the pared-down design emphasises the natural ingredients.

Taking inspiration from blocks carved from natural stone, with soft rounded edges as though worn away over time, the different bottles have a rubber finish and can be stacked horizontally or vertically to fit together perfectly.

LS:N Global has previously reported on another example of Nendo’s recent work, the Thin Black Lines collection.