Silence reigns in high-end hospitality

17 : 07 : 2017 Hospitality : Luxury : Travel

As they fight to protect their attention spans from constant digital distraction, consumers are learning to appreciate the value of silence and looking for ascetic experiences that help them apply The Focus Filter.

Hoshinoya Hotel
Hoshinoya Hotel
Hoshinoya Hotel
Hoshinoya Hotel

Spaces and services that offer a sense of stillness and simplicity are redefining the high-end hospitality experience. Hotels are drawing on Asian traditions to celebrate simplicity and translating the raw asceticism of traditional Japanese ryokan hotels into luxury experiences.

In Tokyo, the newly opened Hoshinoya hotel is described as the city’s first luxury ryokan. Located in the heart of the city’s bustling financial district Otemachi, the space stands in stark contrast to its surroundings. Instead of a concierge desk, visitors are greeted at the entrance by a contemplative art installation and asked to remove their shoes to avoid disturbing the stillness of the space. The rooms feature straw mat flooring and simple futons instead of beds. Guests are invited to wash in communal open-air onsens – traditional Japanese hot spring baths. Prices range from £750 ($965, €860) per night for a basic room to £1,900 ($2,450, €2,170) during the high season.

The Big Picture:

  • With 25% of stage 3 luxurians surveyed in our 2016 Luxury Index citing control of their own time as the ultimate expression of luxury, the ability to maintain focus and escape interruptions is now regarded as a luxury
  • For more on experiences that offer consumers a moment of serenity and silence, read our latest microtrend
Discover More Daily Signals
Why Apple is leaning into artisanal charm for 2025 festive push

Daily Signals

Why Apple is leaning into artisanal charm for 2025 festive push

Apple’s 2025 Christmas campaign, A Critter Carol, puts human craftsmanship front and centre.
Technology : Advertising : Design
ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

Daily Signals

ISPO 2025: Innovation, inclusion and community drive sport’s next chapter

At ISPO 2025 in Munich, talks, panels, activations and events spanned the full value chain of sport – from materials and manufacturing to brands an...
Global Events : Sport : Community
Stat: Young Americans drive growth across emerging social media platforms

Daily Signals

Stat: Young Americans drive growth across emerging social media platforms

A new Pew Research Center survey shows that while YouTube and Facebook continue to dominate the US social media landscape, younger u...
YouTube : Social Media : Facebook
Why smartphone-free is becoming a Christmas gift rule for kids

Daily Signals

Why smartphone-free is becoming a Christmas gift rule for kids

UK grassroots organisation Smartphone Free Childhood has launched a nationwide Christmas campaign urging parents to delay giving smartphones to the...
Advertising : Technology : Youth
Adolescence extends to early 30s, new five-stage brain map reveals

Daily Signals

Adolescence extends to early 30s, new five-stage brain map reveals

New research mapping how the brain’s wiring shifts across life suggests adolescence doesn’t end until around age 32.
Generations : Adolescence : Life Stages
Stat: Security concerns push UK shoppers to abandon digital transactions

Daily Signals

Stat: Security concerns push UK shoppers to abandon digital transactions

Security concerns are now the biggest barrier to completing online purchases, with more than 50% of UK shoppers having abandoned a transaction due ...
Retail : Technology : Security
Why Foam photography institute’s new brand identity is motion-focused

Daily Signals

Why Foam photography institute’s new brand identity is motion-focused

The 25-year-old photography institution Foam has unveiled a new visual identity by Wieden+Kennedy Amsterdam, marking the first time it has used a b...
Design : Museum : Branding
How Letterboxd’s Video Store counters subscription fatigue

Daily Signals

How Letterboxd’s Video Store counters subscription fatigue

Letterboxd has unveiled the Letterboxd Video Store, an in-app rental feature launching in early December that pushes the platform beyond film loggi...
Media : Entertainment : Rental Model
Stat: UK retail workers experience uptick in abusive behaviour from the public

Daily Signals

Stat: UK retail workers experience uptick in abusive behaviour from the public

The Retail Trust has unveiled billboards at key London sites as part of its Let’s Respect Retail campaign.
Retail : Workplace : Statistic
Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Daily Signals

Football Manager and Sky Sports turn female gamers into real-life football coaches to close gender gap

Xbox, Sky Sports and Football Manager have launched Missing Managers, a campaign created with McCann London that turns gaming into a real-world coa...
Sport : Gaming : Technology
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN