Silence reigns in high-end hospitality

17 : 07 : 2017 Hospitality : Luxury : Travel

As they fight to protect their attention spans from constant digital distraction, consumers are learning to appreciate the value of silence and looking for ascetic experiences that help them apply The Focus Filter.

Hoshinoya Hotel
Hoshinoya Hotel
Hoshinoya Hotel
Hoshinoya Hotel

Spaces and services that offer a sense of stillness and simplicity are redefining the high-end hospitality experience. Hotels are drawing on Asian traditions to celebrate simplicity and translating the raw asceticism of traditional Japanese ryokan hotels into luxury experiences.

In Tokyo, the newly opened Hoshinoya hotel is described as the city’s first luxury ryokan. Located in the heart of the city’s bustling financial district Otemachi, the space stands in stark contrast to its surroundings. Instead of a concierge desk, visitors are greeted at the entrance by a contemplative art installation and asked to remove their shoes to avoid disturbing the stillness of the space. The rooms feature straw mat flooring and simple futons instead of beds. Guests are invited to wash in communal open-air onsens – traditional Japanese hot spring baths. Prices range from £750 ($965, €860) per night for a basic room to £1,900 ($2,450, €2,170) during the high season.

The Big Picture:

  • With 25% of stage 3 luxurians surveyed in our 2016 Luxury Index citing control of their own time as the ultimate expression of luxury, the ability to maintain focus and escape interruptions is now regarded as a luxury
  • For more on experiences that offer consumers a moment of serenity and silence, read our latest microtrend
Discover More Daily Signals
Natuurhuisje frames nature as the protagonist in new brand campaign

Daily Signals

Natuurhuisje frames nature as the protagonist in new brand campaign

Dutch holiday rental platform Natuurhuisje has launched a campaign that positions nature as an active presence, patiently waiting for travellers se...
Nature : Travel : Campaign
Foresight Friday: Rose Coffey, senior foresight analyst

Daily Signals

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst ...
Identity : Social Media : The Time Economy
Stat: Visual shopping drives Gen Z decision-making

Daily Signals

Stat: Visual shopping drives Gen Z decision-making

Gen Z is redefining how we discover, curate and shop. According to Pinterest, 69% of Gen Z agree that visual results are more helpful than text or ...
Discovery : Retail : Statistic
Sephora joins forces with Tabasco for heat-infused lip gloss debut

Daily Signals

Sephora joins forces with Tabasco for heat-infused lip gloss debut

Sephora Collection has teamed up with Tabasco to launch a limited-edition lip gloss range that brings the cult hot sauce label’s fiery identity int...
Beauty : Branding : Food
Stat: Textile recycling economy gathers pace

Daily Signals

Stat: Textile recycling economy gathers pace

The global clothing and textile recycling market is being cemented as a core pillar of fashion’s circular economy. Valued at £10.1bn ($13.6bn, ...
Sustainability : Fashion : Statistic
Norwegian Cruise Line revives 1990s tagline to re-energise the category

Daily Signals

Norwegian Cruise Line revives 1990s tagline to re-energise the category

Norwegian Cruise Line (NCL) is reviving its 1990s tagline ‘It’s Different Out Here’ as the centrepiece of a full brand reset.
Marketing : Branding : Travel
Fujifilm turns instant photography into a creative time tool

Daily Signals

Fujifilm turns instant photography into a creative time tool

Fujifilm has unveiled the instax mini Evo Cinema, a new hybrid instant camera set to launch on 30 January 2026.
Technology : Time Economy : Consumer Behaviour
Nvidia ACE drives adaptive storytelling with AI characters

Daily Signals

Nvidia ACE drives adaptive storytelling with AI characters

Nvidia is taking non-playable characters (NPCs) beyond predictable behaviour with Nvidia ACE, a platform that lets them respond naturally to player...
Gaming : Entertainment : Artificial Intelligence
Stat: India’s consumers lead spending and economic confidence across APAC

Daily Signals

Stat: India’s consumers lead spending and economic confidence across APAC

According to a new report from McKinsey & Co, while consumer sentiment across Asia-Pacific remains stable but selective, India is emerging as a...
Retail : Consumer Behaviour : Statistic
.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

Daily Signals

.Lumen wins CES 2026 accessibility award for AI-powered glasses for the blind

European deep tech start-up .lumen has won the CTA Foundation Pitch Competition for Accessibility at CES 2026, receiving a £7,420 ($10,000,€8,550) ...
CES : Technology : Accessibility
You have 0 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN