Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016

Milan Salone 2016: Subversive dreamers

13 : 04 : 2016 ECAL : Media & Interaction : When Objects Dream

Milan – Can objects dream? Students from the Media & Interaction Design course at École Cantonale d’Art de Lausanne (ECAL) consider the hidden aspects of everyday products.

  • Objects on display reveal hidden content through human interaction 
  • Projects propose a new dynamic in which products demand attention rather than providing a service 

Presented under the collective title When Objects Dream, the projects include two separate product categories. The first introduces virtual reality entry points into the most banal of household items – a table you can sink your face into to feel like you are jumping into a bottomless hole, a vase you can gaze into to discover floral-inspired animations. ‘I imagined a fictional, parallel life of the light bulb. What if, instead of emitting light, it played out these game-like scenarios in its own head?’ asks Aloïs Geiser. Her project, Headlight, created in collaboration with Andrea Ramirez Aburto, features an interactive lamp that enables the user to manipulate digital objects displayed inside the lampshade.

The second family of products bridges the divide between physical and digital interaction through sensor-augmented objects. A light-hearted exploration of the future of connected products, the projects introduce humour and tactility into this technocratic vision, forcing us to re-examine our mistrust of technological progress. 

The big picture:

LS:N Global is reporting live from Milan. Look out for more stories in our Seed section.

Discover More Daily Signals
Snooz launches a night-time ice cream with sleep-friendly twist

Daily Signals

Snooz launches a night-time ice cream with sleep-friendly twist

Snooz, an ice cream brand formulated for evening indulgence, has launched with a suitably dreamy identity by How&How.
Food : Ice Cream : Functional Foods
Foresight Friday: Ayesha Evans, marketing assistant

Daily Signals

Foresight Friday: Ayesha Evans, marketing assistant

 Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, marketing assistant...
Design : London Fashion Week : Global Events
Stat:  What makes a nation proud of its country?

Daily Signals

Stat: What makes a nation proud of its country?

Pew Research Center has conducted a study of more than 30,000 adults in 25 countries to find out what makes citizens proud of their nation.
Culture : Pariotism : Statistic
Great Western Railway revives legend-led travel storytelling

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...
Travel : Marketing : Brand Heritage
Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Daily Signals

Peanut and Tommee Tippee launch global campaign to put ‘matrescence’ in dictionaries

Peanut and Tommee Tippee have launched a global campaign to add the term ‘matrescence’ to dictionaries, arguing that the transition into motherhoo...
Health : Motherhood : Matrescence
Stat: British retail faces generational divide

Daily Signals

Stat: British retail faces generational divide

Some 40% of Gen Z in the UK say they have never bought from a bricks-and-mortar store, according to new research from Adobe Express.
Retail : Generations : Statistic
Niod’s anti-facial disrupts beauty’s clean narrative

Daily Signals

Niod’s anti-facial disrupts beauty’s clean narrative

Deciem’s science-led skincare brand Niod has launched a new campaign video subverting the polished conventions of beauty marketing by replacing ser...
Beauty : Advertising : Environment
Singapore moves to regulate blind boxes over gambling risks

Daily Signals

Singapore moves to regulate blind boxes over gambling risks

Singapore is set to become the first market to require blind box products to disclose the probability of obtaining specific items, as authorities a...
Retail : Toys : Blind Boxes
Stat: ‘My employer’ emerges as the most trusted institution

Daily Signals

Stat: ‘My employer’ emerges as the most trusted institution

The 2026 Edelman Trust Barometer, based on a survey of nearly 34,000 respondents across 28 countries, shows insularity reshaping how people re...
Work : Trust : Employers
The Salvation Army launches world’s first digital thrift store on Roblox

Daily Signals

The Salvation Army launches world’s first digital thrift store on Roblox

The Salvation Army is extending its resale model into gaming with the launch of Thrift Score, translating the charity’s bricks-and-mortar thrift fo...
Fashion : Retail : Digital
You have 2 free Daily Signals remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN