Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016
Can objects dream? by ECAL at Milan Salone 2016 Can objects dream? by ECAL at Milan Salone 2016

Milan Salone 2016: Subversive dreamers

13 : 04 : 2016 ECAL : Media & Interaction : When Objects Dream

Milan – Can objects dream? Students from the Media & Interaction Design course at École Cantonale d’Art de Lausanne (ECAL) consider the hidden aspects of everyday products.

  • Objects on display reveal hidden content through human interaction 
  • Projects propose a new dynamic in which products demand attention rather than providing a service 

Presented under the collective title When Objects Dream, the projects include two separate product categories. The first introduces virtual reality entry points into the most banal of household items – a table you can sink your face into to feel like you are jumping into a bottomless hole, a vase you can gaze into to discover floral-inspired animations. ‘I imagined a fictional, parallel life of the light bulb. What if, instead of emitting light, it played out these game-like scenarios in its own head?’ asks Aloïs Geiser. Her project, Headlight, created in collaboration with Andrea Ramirez Aburto, features an interactive lamp that enables the user to manipulate digital objects displayed inside the lampshade.

The second family of products bridges the divide between physical and digital interaction through sensor-augmented objects. A light-hearted exploration of the future of connected products, the projects introduce humour and tactility into this technocratic vision, forcing us to re-examine our mistrust of technological progress. 

The big picture:

LS:N Global is reporting live from Milan. Look out for more stories in our Seed section.

Discover More Daily Signals
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Daily Signals

Eurostar plans double-decker fleet to expand sustainable cross-Channel travel

Eurostar has announced a major investment in its future fleet with the planned introduction of double-decker trains, named Eurostar Celestia, set t...
Travel : Hospitality : Mobility
Stat: Record hotel development fuels Middle East tourism boom

Daily Signals

Stat: Record hotel development fuels Middle East tourism boom

The Middle East and North Africa’s (MENA) hospitality industry is projected to grow from £233bn ($310bn, €266bn) in 2025 to £366bn ($487bn, €418bn)...
Travel : Hospitality : Statistic
Cardi B joins formula brand Bobbie to fight feeding shame

Daily Signals

Cardi B joins formula brand Bobbie to fight feeding shame

Baby formula brand Bobbie has appointed rapper Cardi B as its new chief confidence officer in a campaign that redefines how parents navigate feedin...
Health And Wellness : Parenting : Marketing
Denmark launches national drive to close the gender health gap

Daily Signals

Denmark launches national drive to close the gender health gap

The Danish government is investing £18.7m (DKr160m, $21.9m, €21.4m) over four years to establish a National Centre for Research in Women’s Health –...
Health & Wellness : Women's Health : Policy
Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

Daily Signals

Stat: Gen Z lead surge in sales of hybrid beauty-wellness products

British consumers are increasingly turning to hybrid beauty-wellness products, combining cosmetic and health benefits, according to new data from C...
Health And Wellness : Beauty : Statistic
Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Daily Signals

Moncler redefines warmth in campaign with Robert De Niro and Al Pacino

Italian luxury brand Moncler unites cinematic legends Robert De Niro and Al Pacino for Warmer Together, their first such collaboration. The series ...
Luxury : Fashion : Campaign
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN