Berlin – Artists Matthias Crause and Patrice Lux have opened a multidisciplinary gallery, restaurant and music venue in the city’s Kreuzberg district.
Housed in a former grocery store, the space celebrates pre-1980s Berlin, a time its founders remember as one of cultural upheaval and artistically prolific – indeed, Andy Warhol, Roy Lichtenstein and Versace all used the nearby Rosenthal porcelain factory for their collections.
In time-honoured tradition Neu West Berlin lets customers trade food for artwork. ‘It’s the best opportunity for both,’ says Lux.
The Institute for Urban Decay, a music venue curated by collective Liquid Sky Berlin, is housed downstairs, while upstairs four modest apartments will host visiting artists and chefs from abroad, helping to broaden the Neu West Berlin’s international appeal.
The founders plan to take Neu West Berlin’s growing collection on the road, moving venue every two years.
The borders between lifestyle industries – art, dining and retail – are increasingly blurred. Read our macrotrend The Convergence Economy for more on the rise of spaces that defy marginalisation.